AdWeek: Oreo Times DOOH Ad Stunt Coincided with Solar Eclipse (video)
Oreo — which basically started this whole “real-time marketing” thing, remember — staged quite the stunt in London this week with the help of multiple ad/media/PR agencies. In order to take maximum advantage of today’s rare solar eclipse, the company created a video billboard set to coincide almost perfectly with the movement of the sun itself. […]
Sat, Mar 21, 2015 at 12:22 AM