UK advertising spending grew 5.8 per cent year-on-year to reach a record high of £9.42bn in the first half of 2015, with mobile growth exploding to break the billion pound barrier for the first time, according to new data from the Advertising Association/Warc. […]
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NEW YORK /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities", "CRI", or the "Company") (OTCQB: CREX), a leading marketing technologies solutions provider, announced that it has completed the acquisition of ConeXus World Global, LLC ("ConeXus"). ConeXus is now a wholly-owned subsidiary of the Company. […]
It’s an eclectic group of issues from a political action committee run by the general counsel of Utah’s biggest billboard company, Reagan Outdoor Advertising. Utahns for Independent Government is run by Nate Sechrest, who says they are supporting Jackie Biskupski because of her stand on those issues. “We're not trying to make anything seem like it's coming from Jackie. […]
Craig Wallis, Group Head at the MediaShop. Enter Stage Left: Digital Out of Home Screens Worldwide, we have digital billboards/screens as “the big thing” in Out of Home (OOH) and this technology, along with its amazing software, has allowed people to place screens, both big and small, in half a gazillion possible locations which consumers frequent. […]
Mira retargets in real life by affecting something called Digital Out-of-Home media (think: Digital Signage, Taxi TV, etc) which, for our purposes, we define as all the screens in all the public spaces that have 2 things in common (1) they’re serving us advertising and (2) none of them know anything meaningful about the audience immediately present. […]
SAO PAULO /PRNewswire/ -- As brands and advertisers across Brazil recognize the inherent shortcomings of traditional media, they are investing in newer marketing vehicles like digital signage. The technology has the ability to reach huge audiences and play engaging and targeted messages to them at the point of sale, transit or wait. […]
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Starbucks will be adding video screens to 2,400 of its drive-through lanes in the U.S. The process will happen over the next 12 months. Such screens are standard at drive-through lanes of many fast-food chains, such as McDonalds MCD -0.62% , Burger King QSR 0.29% , and Sonic—but the Starbucks screens will have a twist: customers will see their barista’s face when they relay their order. […]
Photo from Retail Touchpoints My suspicion is that the guys who specialize in outdoor displays are already all over this, but if not, they’ll be very interested in news that Starbucks is adding daylight-readable displays to some 2,400 drive-thru lanes in the United States. […]
Well the future is now, and as the wildly popular movie trilogy celebrates its 30th anniversary, it's a great time to examine the foresight of filmmakers Stephen Spielberg and Robert Zemeckis in their representation of the future of OOH ads. […]
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If your work in digital signage sees you in meetings where the client or the bosses start talking about their aspirations for transforming a space, or creating an experience, you kinda sorta need to get to New York in a couple of weeks for an event called Xlab. […]
I don’t normally write about new hires at companies because the stats show readers generally (and sometimes profoundly) don’t care, but news of one of the better known guys in the signage business getting back in the spotlight is worth some attention. […]
The Red Rock Resort on the western outskirts of Las Vegas has replaced an aging projection wall in its sports book area with a giant 1,730 square feet of 2.5 mm fine pixel pitch LED modules, creating what’s touted to be the largest installation of its kind in North America. The displays also have three new 12-inch tall scrolling screens as footers. The 2.4 mm screens are 4K ready. […]
