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Projects: Red Rock Bets On Fine Pixel Pitch LED Walls In Sports Book Upgrade

The Red Rock Resort on the western outskirts of Las Vegas has replaced an aging projection wall in its sports book area with a giant 1,730 square feet of 2.5 mm fine pixel pitch LED modules, creating what’s touted to be the largest installation of its kind in North America. The displays also have three new 12-inch tall scrolling screens as footers. The 2.4 mm screens are 4K ready. […]

sixteen-nine.net
Tue, Oct 20, 2015 at 9:42 AM

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16:9: If You Can’t Beat Them, Domain-Squat Them?

A Utah-based signage software company has taken the interesting and questionable step of buying and registering the unused domain suffixes of many key competitors. […]

sixteen-nine.net
Tue, Oct 20, 2015 at 9:19 AM

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Brian Dusho to join CIVIQ Smartscapes as President of DOOH

The former BroadSign CEO was appointed to expand CIVIQ Smartscapes sales and business development partnerships globally. […]

digitalsignageconnection.com
Tue, Oct 20, 2015 at 9:03 AM

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MediaPost: Kinetic Worldwide To Launch Programmatic For OOH Media

Kinetic Worldwide, an audience-based out-of-home media agency, plans to launch a programmatic offering for both static and digital OOH assets in first-quarter 2016. Kinetic states it aims to offer “greater efficiency, more precise audience targeting and enhanced real-time optimization opportunities. […]

mediapost.com
Mon, Oct 19, 2015 at 10:22 PM

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Joint press release by JCDecaux and Publicis Groupe re: Metrobus acquisition (JCDecaux)

JCDecaux and Publicis Groupe have entered into exclusive negotiations in the context of increasing JCDecaux’s participation in the capital of Metrobus from 33% to 100%. Since 2005, JCDecaux has owned 33% of the capital of Metrobus, which is the parent company of Mediagare, Mediarail, Média Transports and SMPA. […]

Mon, Oct 19, 2015 at 10:17 PM

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‘Uber-Killer’ NoMoCab Provides Free Car Rides, but Passengers Have to Tolerate Advertising (Geo Marketing)

By Daniel Parisi. Singh Ventures, an entrepreneurial company based out of Philadelphia has launched what it’s calling the “Uber-killer,” NoMoCab. NoMoCab is an on-demand cab service similar to Uber or Lyft, but is entirely free. […]

geomarketing.com
Mon, Oct 19, 2015 at 10:12 PM

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Posterscope launch new Out-of-Home digital landmark in Hamburg (Pioneering OOH)

Posterscope Germany launched the Media Facade, the new out-of-home landmark for Hamburg and Germany. Coinciding with the start of the 10th Reeperbahn Festival – one of the most important meeting places for the music industry worldwide – the new venue „Klubhaus St. Pauli“ was opened and at the same time the Media Facade on the front of the six-storey building was launched. […]

pioneeringooh.com
Mon, Oct 19, 2015 at 10:05 PM

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The Drum: UK ad spend surges to record high of 9.4bn driven by digital, out-of-home up 2.3%

UK advertising spend grew 5.8 percent in the first half of 2015 to reach a record high of £9.4bn, according to Advertising Association/Warc Expenditure Report data published today (20 October). Steady growth was also reported in the first half for radio (2.9 per cent), out of home (2.3 per cent), cinema (2.7 per cent) and direct mail (4.5 per cent). […]

thedrum.com
Mon, Oct 19, 2015 at 9:50 PM

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OMAC: New Interactive Mapping Tool now covers 90% of Canada’s OOH inventory

The Out-of-Home-Marketing Association of Canada (OMAC) is has released an update to their interactive mapping tool. This update now includes the complete inventory of all OMAC member companies including their 2 newest members – Clear Channel Canada and Quebecor Out-of- Home. […]

omaccanada.ca
Mon, Oct 19, 2015 at 9:34 PM

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JCDecaux to ‘completely digitise Oxford Street’ in £300m contract (PrintWeek)

Out-of-home (OOH) giant JCDecaux is planning to “completely digitise” London’s Oxford Street and install 1,000 digital screens when it takes over a £300m bus shelter contract. […]

printweek.com
Mon, Oct 19, 2015 at 8:46 PM

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Outdoor ad firm Kinetic trials programmatic offering, Asia launch slated for next year

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mumbrella.asia
Mon, Oct 19, 2015 at 8:45 PM

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Alabama hospital installs digital signage

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digitalsignagetoday.com
Mon, Oct 19, 2015 at 8:44 PM

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Toshiba’s new EasySeries digital signage displays

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digitalsignagetoday.com
Mon, Oct 19, 2015 at 8:43 PM

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invidis: American Digital Signage industry meets in the Big Apple

In its fifth year the New York Digital Signage Week will be again bigger this time around. The three main events are the DPAA Video Everywhere Summit, the NEC Showcase and The DailyDOOH Investor Conference. […]

invidis.de
Mon, Oct 19, 2015 at 8:37 PM

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Let’s go ‘Back to the Future’ of digital out-of-home advertising

Thirty years ago on Oct. 21, 1985, the "Back to the Future" franchise was born. The three-part series began with time travel into the past, but in "Back to the Future Part II," Doc and Marty traveled to 2015, where the movie predicts how out-of-home advertising might look in the then "Future. […]

oaaa.org
Mon, Oct 19, 2015 at 8:00 PM

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