Using the DigitalSignBuilder tool, 22Miles partners can select from multiple styles and features to create a truly custom solution for their customers. […]
Michael Tutton is well known in Toronto-area digital signage circles as the guy who, for many, many years, ran the digital display networks for Ontario Lottery and Gaming Corporation’s many gambling and hospitality properties. He left OLG late last year, recharged a little in the tropics, and has now launched his own signage-focused creative shop, called Crown Content. […]
Plotagraph was created forthose seeking original motion-enabled imagery for multi-platform delivery and to repurpose their existing 2D content. […]
Wayfinding Pro, Booth C9 Here’s what Kali Davis, Senior Strategic Growth Manager, says the Wayfinding Pro stand at Digital Signage Expo will be all about this year: Why do people going to DSE need to put your company on their Must See list of booths? […]
The Intel Experience is the centerpiece of the Best Buy shop-in-shop strategy, inviting shoppers to explore and discover experiences they can't get online. […]
Digital advertising screens have been installed at nine of the busiest Blue line and Green line stations, an effort to bring in new revenue for light rail operations in the metro area. New 55-inch digital advertising signs have been installed at nine stations along the Green and Blue line Light Rail Transit routes, including five in downtown. […]
The Detroit City Council today approved an election billboard deal proposed weeks after Mayor Mike Duggan pulled back a previously approved no-bid contract for election billboards. The council approved two, one-year contracts with separate companies to put up billboards along surface streets and highways informing residents about upcoming elections, beginning with the March 8 primary. […]
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By Jeff Tan, VP of Strategy, Posterscope USA. The out-of-home industry is set to evolve more rapidly over the next 18 months. The oldest advertising format has seen significant changes; mobile convergence, developments in digital platforms and data sources are changing industry perception. […]
In many respects, LinkNYC is hard not to love. It is free of charge to the city's residents and visitors, CityBridge is splitting the ad revenue with the city, and those involved say the city stands to make $500 million off the screens over the 12 years of CityBridge's contract. […]
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While other traditional media struggle to adapt to the challenges of digital, outdoor is booming. Out-of-home (OOH) advertising is finding new ways to connect and engage with the public with digital screens, beacon and image recognition technology, social integration and real-time dynamic creative just some of the exciting opportunities. […]
OAAA has announced the contenders for the 2016 OBIE Awards. Now in its 74th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. The 108 campaigns nominated this year demonstrate the myriad ways that simplicity can be captured and expressed through the OOH medium. […]
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