The brand-design specialist leaves Iconologic to take on new role of executive creative director, effective immediately. […]
Hat tip to DailyDOOH, as I missed this one when the release came out … Here is a terrific example of what can be done with projection mapping INSIDE a room with controlled lighting conditions – the ceiling on Union Station in St. Louis, MO. […]
This would have cost Microsoft a couple of bucks – a massive five-level shop on 5th Avenue in New York that is, happy to see, even more about screens than the 110 other screen-heavy stores it already has operating out in the market. This one has 22,000 square feet of space, and the signature is a 3 by 15 (looks like) video wall/totem at the back-center if the street-level entry. […]
DOOH.com launched temperature controlled advertising in Manchester for Blacks this week. Once the temperature dropped below 10°c the advert showed new items on offer for the colder months. […]
The “Day in the Life” of a Sprint customer was a live-action video to promote Sprint as the future of mobile innovation. […]
If there was a highlight for me from last week’s Forward conference in Denver, it was probably the opening session run by David Levin, the CEO of Four Winds Interactive, which put the event on. I’d tend to think of these kick-off sessions as welcomes and walk-throughs of what to expect, and not a bunch more. […]
Taoshij.com, China’s leading consumer-to-consumer, online shopping platform, launched a striking station experience in Shanghai to promote its services. The business transformed eight pillars in Xujiahui Station into eye-catching hot-air balloons delivering goods purchased via Taoshij.com. […]
Taoshij.com, China’s leading consumer-to-consumer, online shopping platform, launched a striking station experience in Shanghai to promote its services. The business transformed eight pillars in Xujiahui Station into eye-catching hot-air balloons delivering goods purchased via Taoshij.com. […]
New Jersey-based SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and, ultimately, sales, through real-time analysis of campaign and individual ad data for maximum revenue opportunities and campaign optimization. […]
Digital billboards allow advertisers to change their messages regularly, but they've become so commonplace they don't really stand out. What about a billboard that changes its message every few minutes that's not digital? […]
In my old newspaper editor days, I verbally slapped around my reporters if they did something called Burying The Lede – putting the big news at the end of the story, if they got it in there at all. […]
Topshop used a national Digital Out-of-Home campaign to promote their highly anticipated 2015 Autumn/Winter season. Fronted by supermodel of the moment Gigi Hadid, the tactical DOOH campaign appeared on digital screens at key shopping areas across London, Glasgow & Manchester. […]
It's a well known fact that emotions play a powerful role in our decision making processes -- nobody ever claimed that we humans were rational actors. And it goes without saying that our attitudes about everything from the products we buy to the companies that we work for are profoundly influenced by our feelings towards those places and things. […]
[…]
[…]
