By Chris Gilder, CEO, Meridian. From the words used to the font chosen, digital signage has certain nuances and size requirements that need be considered in order to successfully reach the target audience. For reference, we've compiled the eight most important things to remember when creating and managing digital signage content. […]
By Myron Laible, OAAA Vice President, State, Local and Regulatory Affairs. This article is based on Arizona DOT’s presentation at the National Alliance of Highway Beautification Agencies meeting in Orlando May 3, 2016. ORLANDO, FL – Road construction is sensitive to two common problems: delays and diverting road money to pay for things other than the road. […]
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What we now call out of home has arguably been the best performing media sector after digital in recent years – not least because it has embraced digital in many respects. But one of the frustrations for advertisers and media planners has been the difficulty of running the same campaign everywhere, as you can on TV or, say, YouTube. […]
Out of Home media owner Clear Channel UK’s premium digital brand, Storm, has announced four new sites in London – Storm Borough High Street, which launched this month; and Storm Nine Elms Battersea, Storm Wandsworth Bridge and Storm A3 Tower, which will launch next month. […]
Best Creative Campaigns in March demonstrated that all product categories can make the most of out-of-the-box concepts and create truly memorable and unique campaigns. From popcorn scented bus shelters to superhero costumes, have a look below at the top three Creative Solutions campaigns as voted by the JCDecaux teams around the world. […]
Primesight, MediaCom, Kinetic and Newslink are synchronising digital out-of-home (DOOH) ads with radio spots in a major campaign to promote Subway's popular pulled pork sub. […]
First quarter 2016 adjusted revenue up 15.3% to €748.5m; First quarter 2016 adjusted organic revenue up 10.5%; Adjusted organic revenue growth in Q2 2016 expected to be around 3%. Adjusted revenue for the first quarter increased by 15.3% to €748.5 million compared to €649.0 million in Q1 2015. […]
Out-of-home advertising company Cieslok Media and Montreal ad agency john st. launched a fake funeral home billboard campaign promoting “text and drive”. The advertisement, located on one of Toronto’s busiest throughway, the Gardiner Expressway, will surely not be missed by commuters. […]
Have a read of our favourite sessions below: Storytellers Will Rule the World. We kicked off day one with Posterscope’s absorbing session ‘Storytellers Will Rule the World’. The panel, chaired by Julian Linley, Editor-in-Chief of Digital Spy, consisted of some real experts in the world of content. […]
The ad was pegged to The Economist, but the magazine had nothing to do with it. Here's the actual story behind the ad. Let's break the illusion now: It's not from The Economist. […]
Photo: Vladimir Kudinov Guest Post: Brandon Harp, Barco/X20 Media The digital workplace has many different meanings, and as someone selling visual and software solutions into that space, I constantly find myself asking customers what the digital workplace means to them. Very few have clearly defined answers. […]
Mars celebrated the launch of its limited edition M&M's mix with an equally unique display in the Netherlands. An advertising panel in the center of a busy plaza proclaimed the arrival of what was sure to be an instant snack favorite – a delicious mix of peanut, crispy, and original M&M's all found in one bag! […]
Mars celebrated the launch of its limited edition M&M's mix with an equally unique display in the Netherlands. An advertising panel in the center of a busy plaza proclaimed the arrival of what was sure to be an instant snack favorite – a delicious mix of peanut, crispy, and original M&M's all found in one bag! […]
