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Friday, February 12, 2016 Fri, Feb 12, 2016

JCDecaux tightens grip on London OOH market with Kensington bus shelters award (More About Advertising)

French-owned out of home giant JC Decaux has tightened its grip on the London market (about half the UK total) with the award of Kensington and Chelsea’s bus shelter advertising contract. The 15-year contract was previously held by Clear Channel which also lost the Transport for London (TfL) bus shelter contract to Decaux. […]

moreaboutadvertising.com
Fri, Feb 12, 2016 at 1:27 AM

Digital Place-Based Advertising Is Primed For Programmatic Growth (AdExchanger)

Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015. It is expected to grow at a rate of 10-12% annually, according to new research from the Digital Place-based Advertising Association (DPAA) in partnership with Prohaska Consulting. […]

adexchanger.com
Fri, Feb 12, 2016 at 1:06 AM

Thursday, February 11, 2016 Thu, Feb 11, 2016

Paramount Pictures launches ‘ridiculously good looking’ outdoor campaign for Zoolander No.2

Created in collaboration between Paramount Pictures, MEC Sydney and JCDecaux, the campaign features 5 mirrored Innovate panels with creative that encourages passers-by to pose with Derek and Hansel, take a selfie and share Blue-Steel pouts across the country. Is there really more to life than being really, really ridiculously good looking? […]

campaignbrief.com
Thu, Feb 11, 2016 at 7:15 AM

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