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Friday, February 12, 2016 Fri, Feb 12, 2016

Digital Out-of-Home Advertising and the Internet of Things: Here’s What You Need to Know (IAB)

Digital Out-of-Home (DOOH) is a mass media channel at the cusp of major reform. The rapid rise of place-based digital displays available at every touchpoint in our daily routines, and the automated platforms that link them together, has invoked a sudden convergence of historically disparate media channels and thrust traditional out-of-home advertising into the Internet of Things. […]

iab.com
Fri, Feb 12, 2016 at 1:57 AM

Exterion Media to use Telefónica data for targeting London Underground commuters with OOH ads (EuroComms)

Exterion, which is the sole provider of advertising on the London Underground, revealed they have developed an Audience Behavioural Insights (Abi) product that overlays location and behavioural data from the O2 customer base on top of journeys. The data O2 provides includes anonymised and aggregated information about mobile phone, app and web activity, as well as CRM data. […]

eurocomms.com
Fri, Feb 12, 2016 at 1:28 AM

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