By Neil Morris, Founder and CEO of Grand Visual. Sounds obvious, but the Digital Out of Home (DOOH) advertising medium is no longer just about digital "posters". […]
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Retail Design Expo is Europe’s leading annual event for innovation and inspiration in retail design, marketing, visual merchandising, architecture and shopfitting from around the world. Following its hugely successful launch in March 2015, it is doubling in size for 2016. […]
Lithuania Post’s PayPost has chosen Signagelive and Hansab UAB to provide a nationwide digital signage network. The system is based on the Samsung Smart Signage Platform (SSSP) and powered by Signagelive’s System on Chip (SoC) software. […]
London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, and Newcastle as well as around London. The content will run from February 15-23. […]
Missing People has rolled out programmatic digital out of home ads featuring Stephen Fry to help hunt down missing children. The charity is leveraging travel and location data to programmatically use space in digital spaces across the UK, urging people to sign up to the Child Rescue Alert service, which will inform them whenever a child goes missing in the area. […]
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Booking early also guarantees that attendees can see the program or event of their choice. […]
Exterion Media, Europe’s largest privately held Out-of-Home advertising business, will convert 2000 displays in the United Kingdom and Netherlands to BroadSign’s digital signage platform. “As we continue to develop our UK Digital Centre of Excellence, supporting digital delivery across a range of advertising displays, it is important to have the right software solutions and partner... […]
In the weeks leading up last year to Digital Signage Expo, Sixteen:Nine published a series of booth field guides, submitted by vendors who took the opportunity to talk about what visitors would see at their trade show stands. LOTS of vendors contributed, so I’m doing it again. […]
Infinitus delivered its first batch (18 double-sided and 5 single-sided) of 2500 nit imotion digital Citylight displays to Go2Digital, a Croatian DOOH network. This enhances Go2Digital’s DOOH reach, complementing screens placed at 20 shopping malls across the region. […]
Digital out-of-home provides size and scope as an amazing canvas on which to create and convey ideas that scale. What advice would you give to those developing and implementing scalable innovative creative campaigns? […]
Over the past few years, NYC Transit’s network of digital signage assets has grown impressively. […]
I am up early, getting set to head home after a great bunch of days in Amsterdam attending Integrated Systems Europe. Numerous people asked what I thought, and my general take was and is that this is a show I need to be at each year. The same applies for anyone whose job is to stay on top of innovations and global partners and competitors. […]
VAI stands for Visibility Audience Impact and was first released by the Traffic Audit Bureau six years ago. It is defined as the percentage of passers-by who notice the ad or spot at each location. This metric revolutionized OOH audience measurement and set our measurement system apart from all other media. […]
