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Monday, May 16, 2016 Mon, May 16, 2016

The Drum: Clear Channel Outdoor boss says 2016 will be a digital ‘tipping point’ for outdoor advertising

Forecasts which predict that Clear Channel Putdoor will generate more revenue from electronic advertising displays than traditional billboards and posters this year. The outdoor advertising giant’s UK operations will generate more than 50 per cent of its revenues from digital displays this year, the first time that digital has surpassed other OOH advertising means. […]

thedrum.com
Mon, May 16, 2016 at 5:48 PM

Ireland’s top out of home (OOH) specialist PML Group: life after the acquisition by Posterscope (Marketing)

Last year UK-based Posterscope bought PML Group, Ireland’s top out of home (OOH) specialist, for an undisclosed sum. Once all the t’s are crossed and i’s dotted PML will join the Posterscope network, owned by Dentsu Inc. PML was started in 1982 by Jimmy Cashen, above, and the late Gerry O’Donoghue, to compete with Outdoor Advertising Services (OAS). […]

marketing.ie
Mon, May 16, 2016 at 5:43 PM

Audience and Context Platform Quividi Joins Digital Place Based Advertising Association (Quividi)

Paris-based Quividi has joined the Digital Place Based Advertising Association (DPAA). Quividi’s anonymous video analytics (AVA) platform finely counts and qualifies audiences in real time. Thanks to Quividi, media owners, agencies and brands create contextual dynamic campaigns that resonate with the viewers and can measure the precise impact of their communication. […]

quividi.com
Mon, May 16, 2016 at 4:01 PM

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