Digital billboard divide: Corner Brook business says city dragging its heels on outdoor ads
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Mon, May 16, 2016 at 5:53 PM
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Forecasts which predict that Clear Channel Putdoor will generate more revenue from electronic advertising displays than traditional billboards and posters this year. The outdoor advertising giant’s UK operations will generate more than 50 per cent of its revenues from digital displays this year, the first time that digital has surpassed other OOH advertising means. […]
Clear Channel Outdoor is set to reach a digital “tipping point” in the UK, generating more money from electronic advertising displays than traditional posters and billboards. […]
Last year UK-based Posterscope bought PML Group, Ireland’s top out of home (OOH) specialist, for an undisclosed sum. Once all the t’s are crossed and i’s dotted PML will join the Posterscope network, owned by Dentsu Inc. PML was started in 1982 by Jimmy Cashen, above, and the late Gerry O’Donoghue, to compete with Outdoor Advertising Services (OAS). […]
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Guest Post: Tim Strähle, Adversign Media This is part 1 of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. […]
Airport Media has selected BroadSign’s automated digital out-of-home software to power its DOOH displays at London Gatwick and London Luton airports. The audiences reached through these airports unsurprisingly attract diverse advertiser categories, with brands on display including Land Rover, Louis Roederer, British Gas, Columbus and easyJet. […]
Paris-based Quividi has joined the Digital Place Based Advertising Association (DPAA). Quividi’s anonymous video analytics (AVA) platform finely counts and qualifies audiences in real time. Thanks to Quividi, media owners, agencies and brands create contextual dynamic campaigns that resonate with the viewers and can measure the precise impact of their communication. […]
What technology will be a game-changer for your business in 2016 and beyond? This week’s question is answered by members of the DSE Advisory Board END USER COUNCIL “For retail, in general, continued advances in mobile payment technology and improvements in flexible fulfillment solutions will be key. […]
NEW YORK, May 16th, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Paris-based Quividi has joined the association. Quividi’s anonymous video analytics (AVA) platform finely counts and qualifies audiences in real time. […]
Amscreen, a manufacturer of outdoor screens is following up the deployment of its 70-in exterior, sunlight visible displays, with a range of screens to be launched around Q2 2017. Simon Sugar, CEO of Amscreen said: "The criteria for success of our 70-in products will also be embodied in the development of the new 84-in products. […]
InfoComm16, the trade show for the pro-A/V industry in the United States, will take place June 4-10 at the Las Vegas’ Convention Center. New to InfoComm this year is the “Digital Signage Summit” super session, which will explore case studies, cutting edge technology and best practices for digital signage applications. […]
London Gatwick and London Luton airports expose DOOH campaigns to over 52 million passengers annually. London, England. May 16, 2016. […]
London Gatwick and London Luton airports expose DOOH campaigns to over 52 million passengers annually. London, England. May 16, 2016. […]
Eurostar is one of the first brands to make use of new tech that allows marketers to change their outdoor campaigns based on real-time feedback on what has been successful on YouTube. The campaign aims to promote its new fleet of e320 Eurostar trains to a new audience. […]