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programmatic DOOH: past, present and future – a view from an omnichannel ad platform (New Digital Age)

… has been driven by programmatic – even during l… · …et Hotel to discuss programmatic’s role in fuell… · …ning to incorporate programmatic DOOH into their m… · …dity of traditional programmatic (an unfair expect… · …ersonalised copy as programmatic’s contextual ca… · … to other channels, programmatic and out-of-home t… · …a new member to the programmatic family, with data… · …e learning from the programmatic journey so far. … · …By Chris Childs, Managing Director UK, Hawk Platfo… […]

newdigitalage.co
Thu, Aug 4, 2022 at 6:00 PM

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Head of programmatic at JCDecaux explains the capabilities of pDOOH (ExchangeWire)

… Dom Kozak, head of programmatic at JCDecaux, to d… · …ese differ from non-programmatic DOOH and traditio… · … the day. For a non-programmatic OOH, or DOOH, cam… · …re running. With programmatic, you build on tha… · …e day, for example, programmatic dayparting enable… · …on that again, with programmatic, you can start to… · … real difference in programmatic DOOH, that abilit… · …wn to is that, with programmatic, you still have c… · …e you layer on that programmatic buying capability… · …ExchangeWire speaks to Dom Kozak, head of programm… […]

exchangewire.com
Mon, Aug 1, 2022 at 6:33 PM

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JCDecaux DOOH growth hits 79.6% as programmatic revenue doubles (The Drum)

…sing through Google programmatically via real-time… · … future growth Its programmatic advertising reven… · …By John Glenday, The Drum. Outdoor advertising … […]

thedrum.com
Thu, Jul 28, 2022 at 7:44 PM

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Place Exchange report shows programmatic OOH ad spend is on the rise for most sectors (MediaPost)

…The average CPM for programmatic out-of-home (OOH)… · …16%. Spending on programmatic video OOH grew by… · …The average CPM for programmatic out-of-home (OOH)… […]

mediapost.com
Thu, Jul 28, 2022 at 7:40 PM

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In-venue video programming firm Atmosphere integrates with SpringServe to enable programmatic buying of its DOOH inventory (Benzinga)

… power Atmosphere's programmatic DOOH campaigns us… · …eeds to power their programmatic advertising." … · …, track and measure programmatic DOOH inventory," … · …SpringServe will power Atmosphere's video-centric … […]

benzinga.com
Wed, Jul 27, 2022 at 2:51 PM

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Broadsign adds inventory from retailer DOOH network INEO to its programmatic buying platform (Yahoo)

With this agreement, advertisers and media buying agencies who use Broadsign's Reach platform will gain access and be able to purchase ad space on INEO's Media Network of display screens located at the front entrance of retail stores. […]

ca.news.yahoo.com
Tue, Jul 26, 2022 at 7:20 PM

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programmatic DOOH platform Hivestack adds inventory from South African DOOH networks (Digital Signage Today)

…ica with regards to programmatic DOOH in the last … · …heir market leading programmatic technology and of… · …ate the adoption of programmatic DOOH in South Afr… · …Hivestack has signed several DOOH media owners to … […]

digitalsignagetoday.com
Mon, Jul 25, 2022 at 5:06 PM

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Mass media vs. micro-medium – a dilemma for programmatic DOOH advertising in airports (Schiphol)

…really matured. But programmatic is going to compl… · …Timo Beuzekom from Schiphol Media spoke with Tobia… […]

schiphol.nl
Sun, Jul 24, 2022 at 8:00 PM

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Inventory from DOOH network Intersection is now available for programmatic buying via Vistar Media platform (Digital Signage Today)

…-side platform, can programmatically purchase Inte… · …Buyers, including clients using the Vistar demand-… […]

digitalsignagetoday.com
Thu, Jul 21, 2022 at 4:53 PM

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programmatic DOOH ad platform Place Exchange adds 9,000 digital-out-of-home screens to its inventory in Latin America (Digital Signage Today)

…y-side platform for programmatic out-of-home media… · …e Exchange to bring programmatic OOH to the forefr… · … for OOH with other programmatic channels within t… · … network of premium programmatic OOH media in this… · …Place Exchange, a supply-side platform for program… […]

digitalsignagetoday.com
Thu, Jul 21, 2022 at 4:47 PM

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SEAT runs programmatic DOOH campaign with specific audience targeting using time/day parting

Objective: Promote the CUPRA Born, the car brand’s latest electronic vehicle. In the first pDOOH campaign across Frankfurt Airport, CUPRA displayed a short video spot on a network of digital screens (Media Frankfurt's "Business Network") according to selected time slots. These time slots were created on the basis of pre-targeting to reach the intended audience. […]

thedrum.com
Tue, Jul 19, 2022 at 10:27 PM

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New Look’s programmatic DOOH campaign delivered against four key audience groups

… DOOH screens using programmatic technology: New L… · …To increase brand awareness and footfall for the l… […]

thedrum.com
Tue, Jul 19, 2022 at 10:24 PM

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DOOH ad tech firm Broadsign introduces a solution that makes it easy for media owners working with multiple SSPs to bid on programmatic ad buys (Broadsign)

…idder to streamline programmatic transactions, inc… · …ic. “Continued programmatic DOOH growth is es… · …n. “Consolidating programmatic demand from multi… · …nt, helping to fuel programmatic DOOH momentum ove… · …Rather than the current practice of reserving a on… […]

broadsign.com
Tue, Jul 19, 2022 at 4:53 PM

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Broadsign Extends programmatic Ecosystem with Broadsign Reach Header Bidder

…solidate and manage programmatic bids from multipl… · …idder to streamline programmatic transactions, inc… · …atic. “Continued programmatic DOOH growth is es… · …n. “Consolidating programmatic demand from multi… · …nt, helping to fuel programmatic DOOH momentum ove… · …ore, run successful programmatic DOOH campaigns. h… · …Solution helps media owners maximize monetization … […]

dpaaglobal.com
Tue, Jul 19, 2022 at 9:52 AM

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Hivestack adds inventory from Volta DOOH network to its programmatic buying platform (Hivestack)

…access to impactful programmatic DOOH inventory an… · …Volta’s media network has over 4,600 large-forma… […]

hivestack.com
Fri, Jul 15, 2022 at 12:10 AM

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