Programmatic DOOH guide for DSP campaigns (SmartyAds)
By Irina Kovalenko. In this guide, we are going to review: what is programmatic DOOH campaign and how it is different from a non-programmatic one, and finally, how programmatic DOOH ads should be adjusted for reaching your target audiences and perform just great on DSP. What is DOOH and how is it different from OOH advertising? […]
Wed, Sep 21, 2022 at 12:11 AM