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AdAge: Proximity Sensors in Stores and Elsewhere Surge, New Report Suggests

The bulk of the 6.2 million seniors were beacons, which number nearly 5 million, mainly using Apple's iBeacon and Google's Eddystone technologies, according to the Proxbook report. The remainder are NFC sensors and Wi-Fi points. Retailers including Woolworths in Australia and House of Blue Jeans in the Netherlands are also beginning to go public with their location-tracking efforts. […]

adage.com
Thu, Apr 21, 2016 at 11:50 PM

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