Adding to the distinct mix of experiences found at Grand Bazaar Shops, the Las Vegas outdoor shopping attraction introduces new interactive, digital games. Guests can now play games on their phones and the center’s website to win prizes redeemable across Grand Bazaar Shops’ retail and dining venues. […]
The Grid, which now encompasses 14 large format digital screens in handpicked locations, is the UK’s only full motion city centre network. It was originally launched in September 2013 with seven screens in six cities. […]
The activity will see the brand’s Little Glass character, which is voiced by comedian and writer David Mitchell, talk consumers through the ingredients found in a glass of 100% orange juice. The billboard will also feature a juice dispenser, offering passers-by the chance to stop off and serve themselves a 150ml glass of Tropicana orange juice between 8am and 12pm across the three days. […]
Digital billboards have been around for more than a decade now, so I'm always surprised when I read or hear comments bashing digital billboards as risky or too expensive. The truth is, digital billboards can be a great investment — in the right location. As the general manager of DDI Media, an outdoor advertising company in St. […]
Thanks to advances in technology, OOH is seeing its biggest growth since the early 90’s Internet boom. Train stations are now WiFi enabled. Digital screens display relevant content based on traffic and weather. […]
First Retail Application of Fully Interactive, Cloud-Based Digital Displays. NEW YORK -- OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S., has deployed its ON Smart Media platform at TurnStyle, the dining and retail concourse now open at the NYC MTA's Columbus Circle Subway Station. […]
“Clear Channel Outdoor Americas’ new displays are among the largest out-of-home media available in the Los Angeles area,” Clear Channel said in a press release. “The displays include seven walls standing from 80 to 87 feet tall and four vertical bulletins that are 60 feet tall and 20 feet wide with each display delivering over 1.1 million impressions monthly. […]
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London has paid tribute to Prince today with his lyrics splashed across billboards and put proudly on display at Tube stations. The Ritzy cinema in Brixton has paid touching tribute to the artist on its advertising board. White lettering spelling out the words: "This is what it sounds like when doves cry. […]
Cities across the US have paid tribute to legendary musician Prince by painting buildings, billboards and malls with purple light in honour of the artist’s signature colour. In Las Vegas, The LINQ Promenade on the Las Vegas Strip, the Fremont Street Experience and the City Hall were some of several buildings to receive the purple treatment. […]
The out-of-home companies assembled their own tributes on billboards. […]
A longtime symbol of Osaka, the Glico signboard in the city's bustling downtown is sharing the spotlight with a massive rival that threatens to dwarf the iconic running man. The new advertising display is almost double the size of the Glico sign featuring a runner raising his hands in triumph that has long been a landmark near the Ebisubashi bridge, which crosses the Dotonborigawa river. […]
Springtime marks the unofficial start to the annual travel season, so for the next five or six months airports, train stations and other major transport hubs will be busier than usual. Congested travel periods — especially the summer months — create an influx of travelers, especially leisure travelers who aren’t as travel savvy as seasoned business travelers. […]
One of Saudi Arabia’s biggest banks, Banque Saudi Fransi, wanted to boost corporate communications at its headquarters building in Riyadh. The company settled on a solution that reached people as they walked in, and again as they waited. […]
IntuiLab, provider of IntuiFace, the world’s premier no-coding interactive experience creation platform, is excited to announce the introduction of a series of features aimed at creating accessible interactive experiences without writing code. […]
