OOH ad sales: How to compete against bigger companies (Billboard Insider)
Kevin Gephart. Let go of the notion you are going to be a player in a large multi-market buy. It is fickle, mostly one-time, limited business. […]
Fri, May 17 at 6:26 PM
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Kevin Gephart. Let go of the notion you are going to be a player in a large multi-market buy. It is fickle, mostly one-time, limited business. […]
Here are the results for Link Media Outdoor, Boston Omaha’s wholly owned out of home subsidiary, sponsored and analyzed by SignValue. […]
Sharp’s US office was in touch after I posted a story earlier in the week that suggested the company was getting out of the ... […]
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One of the numerous panels I am moderating next week in Munich at the invidis Digital Signage Summit includes Creative Realities CEO Rick Mills. ... […]
The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first ... […]
Lightware will showcase its latest USB tech for corporate, education and live events at InfoComm. Visit booth C8056. The post Lightware Doubles Down on USB-C Connectivity at InfoComm ’24 appeared first on Commercial Integrator. […]
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Digital Out Of Home (DOOH) and Transit Continue To Account For Fastest Growing OOH Segments, Q1 Revenue Hits Nearly $2B WASHINGTON, May 16, 2024 -- Out of home (OOH) advertising revenue increased 6.8% in the first quarter of 2024 compared to the previous year, accounting for $1.94 billion, based on figures released today by the Out of Home Advertising Association of America (OAAA), building on the medium's growth trajectory and increased revenue seen in 2023. […]
Showrunners at AVIXA provide a sneak peek into the lineup of events and sessions at the buzzworthy event in Las Vegas. According to Richardson, there will be more than 750 well-known brands from around the globe that will participate at InfoComm 2024. […]
Ted Romanowitz of the UK research firm Futuresource Consulting focuses his analyst eyes on the LED sector, so it is not surprising that he ... […]
Digital billboard insurance is getting extremely hard to find in coastal and hurricane areas. Matt Schulze has formed a group to evaluate the feasibility of creating an entity to help out of home companies self insure their digital billboards. This memo describes the project and the info the group is seeking. […]
Solutions360's flagship platform, Q360, helps AVI Systems enhance collaboration and decision-making with real-time data and streamlined operations. The post AVI Systems Transforms Operations with Solutions360 appeared first on Commercial Integrator. […]