Raw Feed & Search

U.S. Media Planner Survey Takeaway: Disruption Reigns! (Media Village)

…ly growing focus on programmatic as key trends in … · …By Barry Frey, Video Everywhere - DPAA. Every y… […]

mediavillage.com
Fri, Oct 2, 2015 at 2:37 PM

Permalink

Advertising Week: Are Marketers Finally Getting the Hang of Location-Based Mobile Ads? (AdWeek)

… this morning about programmatic advertising, Esse… · …l recently, location-based advertising has remaine… […]

adweek.com
Mon, Sep 28, 2015 at 11:04 PM

Permalink

Early 2016 Predictions for Digital Signage

… the hype cycle for programmatic buying was at pea… · …ed that the path to programmatic would remain a di… · …The end of summer is always bittersweet. Back to s… […]

Tue, Sep 22, 2015 at 6:26 AM

Permalink

Carat predicts positive outlook in 2016 with global growth of +4.7% and USD 25 billion upsurge in advertising spend (Dentsu Aegis)

Carat’s forecasts confirm year-on-year growth in Cinema at +4.7%, Radio at +1.3% and Outdoor at +3.4%. Digital continues to be the only channel warranting double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016. This is driven by the high demand for Mobile and Online Video advertising especially across social media, with 51.2% and 22% year-on-year growth expected this year. […]

Tue, Sep 22, 2015 at 12:02 AM

Permalink

MediaPost: The Future Of Marketing As A Result Of The Self-Driving Car

…witnessed the first programmatic buys for TV, radi… · …A sea change is under way in how we buy, execute, … […]

mediapost.com
Mon, Sep 14, 2015 at 7:13 AM

Permalink

Full agenda for DPAA’s annual Video Everywhere Summit in New York on November 3, 2015 (DPAA)

…l Summit, including programmatic buying, video agn… · …Highlights Include programmatic Buying Session, Te… […]

Wed, Sep 9, 2015 at 12:30 AM

Permalink

The Guardian: AOL’s acquisition of Millennial Media highlights rise in automated ad buying

…s the rapid rise of programmatic advertising, as n… · …, which boosted its programmatic ad technology buy… · …programmatic ad buying predicted to account for mo… […]

theguardian.com
Thu, Sep 3, 2015 at 8:52 AM

Permalink

The State of Out of Home Advertising, 2015

As a market observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article. […]

Editorial
Wed, Aug 26, 2015 at 11:02 AM

Permalink

DSrupted: How Dynamic Data Will Soon By The Digital OOH Norm

…nd play nicely with programmatic buying services, … · …inventory, but with programmatic and dynamic creat… · …I was very, very pleased when Martin Porter of the… […]

sixteen-nine.net
Wed, Aug 26, 2015 at 12:02 AM

Permalink

Can Classic Outdoor and Digital Out of Home ride the Native Advertising wave? (Medium)

… mobile, online and programmatic — it has th… · …Is Native Entirely ‘Un-native’ to Outdoor Adve… […]

medium.com
Wed, Aug 19, 2015 at 12:00 PM

Permalink

DPAA Announces 2015 Video Everywhere Speaker Line-Up

…on issues including programmatic, video agnostic p… · …The Digital Place-Based Advertising Association, a… […]

sixteen-nine.net
Wed, Aug 12, 2015 at 12:08 PM

Permalink

Creative executives interviewed about outdoor advertising at Cannes (campaignlive)

…echnology, data and programmatic – all rolled in… · …Campaign caught up with creatives at the Cannes Li… […]

campaignlive.co.uk
Thu, Jul 16, 2015 at 5:45 PM

Permalink

The Top 10 Reasons for putting the Quividi Solution on 100% of your Screens

…d awareness Because programmatic is the next big w… · …Quividi has been winning many projects lately with… […]

quividi.com
Mon, Jul 13, 2015 at 12:56 AM

Permalink

The Drum: Jean-Charles Decaux on transforming our cities with digital out-of-home advertising

…le connectivity and programmatic media, is reinven… · …Smart outdoor advertising, combined with mobile co… […]

thedrum.com
Mon, Jun 22, 2015 at 11:17 PM

Permalink

NEC’s DOOH ad serving platform VUKUNET Tops 100,000 Venue Locations (full press release)

…burgeoning trend of programmatic DOOH advertising,… · …CHICAGO--(BUSINESS WIRE)--NEC Display Solutions of… […]

businesswire.com
Mon, Jun 8, 2015 at 5:27 PM

Permalink