Raw Feed & Search

AdAge: AOL’s Tim Armstrong to Media Agencies: Don’t Fret About Fees, Look at Your Opportunity

At 4A's Conference, Digital Media Chief Also Hints at Programmatic TV. […]

adage.com
Tue, Mar 24, 2015 at 11:59 PM

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Dooh

…the way online with programmatic and following the… · …l and revolutionise programmatic media buying outd… · …ut watch this space programmatic outdoor is the fu… · …Why DOOH isn’t Ubiquitous yet? In a little over … […]

Sat, Mar 21, 2015 at 7:24 AM

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16:9: My Thoughts On Last Week’s DOOH Strategy Summit

…re – Think of programmatic buying versus a b… · …riment with OOH via programmatic and only purchase… · …GUEST POST: DAVID WEINFELD This week marks my retu… […]

sixteen-nine.net
Wed, Mar 18, 2015 at 7:57 PM

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Ayuda Launches Private Marketplaces and Private Exchanges for DOOH Media Sellers

… owners embrace new programmatic revenue streams w… · …l new products that programmatically enable the Ay… · …Company introduces a family of new products to its… […]

prnewswire.com
Wed, Mar 11, 2015 at 11:27 PM

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DSE 2015 Booth Field Guide: BroadSign

…rated in the demos, programmatic and mobile are on… · …  Stephanie Gutnik, BroadSign Booth 2513 &nb… […]

sixteen-nine.net
Thu, Mar 5, 2015 at 12:15 PM

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AdWeek Infographic: Total Local Media Ad Spend by Medium 2008-2015

…Thanks to programmatic and increased mobile use, d… · …Thanks to programmatic and increased mobile use, d… […]

adweek.com
Tue, Feb 3, 2015 at 4:06 PM

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Keeping up with mobile: What to watch out for in 2015 (marketing-interactive)

…ure out how to make programmatic work for them… · …The mobile industry has progressed at an unprecede… […]

marketing-interactive.com
Wed, Jan 28, 2015 at 5:50 PM

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AdWeek: Can Apple Do for Wearable Ads What Facebook Did for Mobile?

…k unveiled what its programmatic ads for the soon-… · …company to reveal a programmatic offering for wear… · …Marketers predict brands will latch onto smartwatc… […]

adweek.com
Tue, Jan 6, 2015 at 5:14 PM

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Apple Watch: A billboard for ads on the wrist? (Source – PCWorld)

… it calls the first programmatic ad platform for t… · …Questions abound over how Apple’s Watch will fun… […]

pcworld.com
Mon, Jan 5, 2015 at 12:34 PM

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Why 2015 is video advertising’s breakout year

…leap into automated programmatic buying, and saw a… · …When it comes to video advertising, a lot can happ… […]

venturebeat.com
Sun, Jan 4, 2015 at 5:53 PM

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DOOH advertising done right: exclusive interview with Amscreen’s Mike Hemmings

As a digital out-of-home market observer, I have been following Amscreen for a few years now. If I had to imagine an ideal DOOH network, Amscreen would probably be the closest one. A rare occurrence in DOOH advertising, the company seemed to do almost everything right: from content strategy and screen locations to use of technology, audience targeting and ad effectiveness measurement. […]

Editorial
Tue, Dec 23, 2014 at 2:28 AM

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The Netherlands: MyAdbooker Launched Real-Time Bidding Platform For Digital Out-Of-Home Screens

…w technology, using programmatic buying and real t… · …l time bidding and programmatic buying is now pos… · …Amsterdam, December 17th 2014. – MyAdbooker has … […]

Editorial
Wed, Dec 17, 2014 at 6:22 PM

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Video WAS Everywhere at the DPAA Summit on November 04, 2014 in NYC

…e; the evolution of programmatic media buying; mul… · …The DPAA's annual event, Video Everywhere Summit,�… […]

Editorial
Tue, Nov 4, 2014 at 11:52 PM

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Digital Place-based Ad Revenue Exceeds $1 Billion and Growing: DSPulse’s Interview with Barry Frey, President and CEO of the DPAA

Barry Frey gave this exclusive interview to Nurlan Urazbaev, Editor-in-Chief of digitalsignagepulse.com [caption id="attachment_231" align="alignnone" width="200"] Barry Frey at his Madison Ave. office[/caption] DSPulse: Why was the Digital Place-Based Advertising Association created? […]

Editorial
Tue, Oct 21, 2014 at 6:09 PM

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MediaPost’s 6th Annual Digital Out of Home Awards at 2014 Video Everywhere Summit by Digital Place Based Advertising Association

MediaPost Award Program to Cap Off Full-Day Event; DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media,Mobile Activation and More NEW YORK, July 30, 2014 -- The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out of Home Awards ceremony will be presented in conjunction with the DPAA's annual Video Everywhere Summit. […]

Editorial
Wed, Jul 30, 2014 at 2:08 PM

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