Raw Feed & Search

MédiaKiosk, a subsidiary of JCDecaux, renews the contract for the modernisation of Paris newsstands and management of kiosk staff

Paris, 4 July 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that MédiaKiosk, its subsidiary specialising in the installation and management of newsstands, of which it is the majority shareholder (82.5%) alongside Presstalis (5%) and three publishing groups – Le Figaro (5%), Le Monde (5%) and Altice Media (2.5%) – has renewed the contract to design, supply, install, maintain and operate news and other types of kiosks in Paris. […]

Mon, Jul 4, 2016 at 12:00 PM

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Why Tech Companies are Using OOH Advertising (Medium)

It’s not only startups that favor out-of-home. Tech giants Google and Facebook — which claimed almost two-thirds of the $60 billion online advertising market last year — have incorporated OOH into their marketing campaigns too. […]

medium.com
Sun, Jul 3, 2016 at 5:28 PM

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OOH Is Becoming A Measurement Tool For Digital Marketers (AdExchanger)

The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. […]

adexchanger.com
Sun, Jul 3, 2016 at 5:27 PM

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Why add Twitter to OOH? (Outsmart)

We like to think of Twitter as something that compliments and adds to the strengths of other media - a bridge not an island. This is particularly true for Out of Home (OOH). It enjoys a symbiotic relationship with, and has much in common with Twitter. […]

outsmart.org.uk
Sun, Jul 3, 2016 at 5:25 PM

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Grand Visual’s Dan Dawson reviews Cannes Lions 2016 Outdoor (Grand Visual)

The disappointment. The furrowed brow. Overall, the UK had a fairly poor showing in the ‘Screens, Digital Billboards or Digital Outdoor’ categories across Media, Outdoor and Cyber Lions this year. […]

grandvisual.com
Sun, Jul 3, 2016 at 5:23 PM

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CEO of video wall software provider Hiperwall Jeff Greenberg resigns (Yahoo Finance)

The Board has appointed Tom Scott as interim President and CEO. All changes are effective immediately. […]

Sun, Jul 3, 2016 at 5:22 PM

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Search Engine Optimization : How Long Does It Take to See Results?

One thing that white hat SEO practitioners will always preach is that SEO is a long term process. It’s a marathon, not a sprint. Unlike other methods of marketing, where there is a more immediate result, it takes time to see the results of an SEO campaign. […]

supermarketadvertising.net
Sun, Jul 3, 2016 at 2:26 PM

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Search Engine Optimization : How Long Does It Take to See Results?

One thing that white hat SEO practitioners will always preach is that SEO is a long term process. It’s a marathon, not a sprint. Unlike other methods of marketing, where there is a more immediate result, it takes time to see the results of an SEO campaign. […]

supermarketadvertising.net
Sun, Jul 3, 2016 at 1:26 PM

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ISA Sign Industry Quarterly Economic Report Shows Growth Continues Above the Historical Trend

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Sat, Jul 2, 2016 at 5:23 PM

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Cannes Lions 2016: The staying power of outdoor advertising (Leo Burnett)

Outdoor advertising has been used for centuries—because it works. But now that we live our lives on screens and in bits and bytes, can Outdoor even compete? Absolutely. […]

leoburnett.com
Sat, Jul 2, 2016 at 4:41 PM

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Forbes: Transit advertising is effective and is still a bargain compared to TV and magazines

The current median CPM (cost per thousand impressions) of transit shelters at $3.45 is higher than digital advertising with a median of about $2, but much lower than non-primetime TV spots at $8.99 and print magazines at $14.00. […]

forbes.com
Sat, Jul 2, 2016 at 4:15 PM

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Results of the 2016 Geopath OOH Benchmarking and Tracking Study (LinkedIn)

In June of 2015, right after I joined TAB, I launched a survey among our members. The purpose of this survey was to identify the perceptions the industry held of our organization, what they wanted improved, and how we could better help their businesses. More than 230 members participated. […]

linkedin.com
Fri, Jul 1, 2016 at 5:50 PM

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Rejected Brexit remain campaign posters revealed by ad agencies (The Guardian)

They are the remain campaign billboards that never were. Adverts put forward by agencies working for Britain Stronger in Europe – and subsequently rejected by campaign chiefs – began to emerge on Thursday as the referendum postmortem gathered pace. Agency chiefs criticised the remain campaign for a lack of focus and leadership. […]

theguardian.com
Fri, Jul 1, 2016 at 5:31 PM

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JCDecaux Celebrates 15 years in Ireland

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adworld.ie
Fri, Jul 1, 2016 at 5:29 PM

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Clear Channel takes over Barcelona street furniture ad contract from JCDecaux OOH (Campaign)

The outdoor media company will manage 1,419 bus shelters, 20 digital screens, 61 toilets and 432 user information screens for the Spanish city in Catalonia. The estimated €22m (£18.5m) account moves to Clear Channel from JCDecaux, three months after Clear Channel’s successful bid to manage Madrid’s €25m street furniture for the next 12 years. […]

campaignlive.co.uk
Fri, Jul 1, 2016 at 5:27 PM

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