Forbes: Transit advertising is effective and is still a bargain compared to TV and magazines
The current median CPM (cost per thousand impressions) of transit shelters at $3.45 is higher than digital advertising with a median of about $2, but much lower than non-primetime TV spots at $8.99 and print magazines at $14.00. […]
forbes.com
Sat, Jul 2, 2016 at 4:15 PM
Sat, Jul 2, 2016 at 4:15 PM