The interactive digital tour installation at Perth Arena is a four-sided, eight-screen, two-touchscreen interactive digital tower, built into a 4.7-meter-high steel-framed, ACM-clad and digitally printed monolith that would generate interest and engage the public in brand awareness and encourage them to interact through social media. […]
PARIS, FRANCE–(Marketwired – June 30, 2016) – NewAer, Inc., creator of SaaS proximity-based software solutions, launches Kiosk, a beaconless independently customizable interactive display for the iPad, the 4th generation Apple TV and Raspberry Pi 3. […]
BrightSign, LLC®, the global market leader in digital signage players, today announced a pair of successful retail installments to give businesses a competitive edge. […]
The Cannes Lions Festival of creativity never fails to surprise. Case in point, this year's Grand Prix award for outdoor advertisement was awarded to a beer-maker turned biofuel distributor. Heineken New Zealand's work for DB Export took home the prize with their appropriately named campaign "Brewtroleum. […]
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. […]
Fliphound, an automated media buying platform for digital billboards, allows advertisers to choose and change billboard locations, swap creative and choose specific days and times of the day to advertise. “Fliphound is prepaid, so local businesses can hop on and put in $25 per day for a billboard,” says Elizabeth Farha, vice president of sales. […]
The large format digital screens, the largest spanning eight metres by 4.6 metres, feature advanced intelligent technology including real time detection and feedback, require 40 per cent less power than previous digital screens and will incorporate a variety of content, including news, weather updates and community announcements. […]
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Retailing has been singled out as a continued major growth area for both digital signage and facial recognition technology. The sector, which was one of the first to embrace digital signage in the early 2000s, remains the one with the highest penetration but still offers plenty of opportunity for developing further, according to Credence Research. […]
One of the world’s biggest advertising groups is launching a global agency specialising in out-of-home media. Havas, which set up its Adcity business in France 18 months ago, is now taking it worldwide under the leadership of Matthieu Habra, formerly with Posterscope and Posterconseil’s Screenbase. […]
Raise your hand if this happened to you lately: You walked up to an informational display in a hotel, shopping mall or retail establishment and you instinctively tried to tap, swipe or pinch the screen to find whatever information you were in search of. And when you realized the screen wasn't interactive, you became frustrated. […]
Holland Park Roundabout unveils a step change in the way advertisers can target motorists in real-time. The jewel in west London’s crown delivers personalised one-to-one messages to an affluent audience of 4 million. Located by Westfield London (28 Million shoppers per year and £1 billion in annual sales), this premium location takes real-time media to the next level. […]
It's frustrating to begin any kind of digital solution installation only to have to start over due to miscommunication, the budget running dry or not having the capacity to handle the technology. […]
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