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How to use digital signage to improve shopper experience (Samsung Insights)

By: Dave Haynes. Traditionally, the shopper’s journey looks like a funnel: Consumers narrow down their choices and often know what they want before they get to a physical store. But with smartphones, high-speed mobile data and in-store digital messaging, shoppers can be both more informed and more impulsive about their buying decisions. […]

insights.samsung.com
Fri, Oct 1, 2021 at 2:19 PM

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2021 Shopper Survey from Reflect Reveals What Consumers Want from Their Retail Experience (Businesswire)

Digital signage provider Reflect Systems released a national study, “In-Store Shopping: Hiccups & Hangups of 2021. […]

businesswire.com
Tue, Sep 21, 2021 at 2:47 PM

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Mayor Bill de Blasio Welcomes New York Digital Signage Week ® October 11- 15 2021 (EIN Presswire)

New York City Mayor Bill de Blasio has officially recognised New York Digital Signage Week’s value to the City of New York as a global capital of media and business. […]

einpresswire.com
Wed, Sep 15, 2021 at 10:04 PM

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AdQuick says it can now measure sales lift resulting from OOH ads

In order to close the loop between out-of-home media buys and consumer purchasing behavior — a challenge that is particularly important for CPG advertisers — we recently announced a first-of-its-kind partnership with Catalina, the leader in shopper intelligence and home of the world’s richest real-time shopper database. […]

adquick.com
Mon, Aug 23, 2021 at 3:10 PM

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Grocery TV and Lamar Package Their Premium Inventories (OOH Today)

AUSTIN, Texas, — Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) deal. […]

oohtoday.com
Wed, Jul 28, 2021 at 3:00 PM

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AV News to Know July 23, 2021: New Products, Cool Projects and People in New Places

Here’s a closer look at some of the AV news, products and projects you might have missed this week. […]

commercialintegrator.com
Fri, Jul 23, 2021 at 11:52 AM

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Intersection’s CMO pitches OOH advertising to brands as they recover from the pandemic (Adweek)

Intersection’s Esther Raphael describes the role of OOH advertising in reaching city dwellers throughout and after the pandemic. People often ask me what out-of-home (OOH) media’s role was during the pandemic. They are usually asking with the assumption that the screens were dark and the streets were empty. […]

adweek.com
Sun, Jul 18, 2021 at 8:12 AM

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How to advertise on a billboard, and the best methods and metrics (75Media)

There’s no doubt that out-of-home (OOH) ad spending is continuing to increase at an exponential rate post Covid-19, while it’s projected to grow by a further 19.2% through 2022. […]

75media.co.uk
Fri, Jul 16, 2021 at 6:18 AM

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Samsung Display Technology Transforms Salon into an All-Digital Destination of the Future

Customers are beginning to return to brick-and-mortar retail stores after more than a year of social distancing and web purchasing. Embracing this new reality, local businesses are making innovative changes to provide the best in-store digital experience while maintaining the convenience of on-line shopping. Panico Salon in Ridgewood, N.J. […]

commercialintegrator.com
Thu, Jul 15, 2021 at 8:00 AM

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Americans Say Back-to-School OOH Sign of “Return to Normal” (OAAA via PR Newswire)

Three-Quarters of 25-34 Years-Old Americans Expect to Be Guided by OOH Ads Featuring Back to School Sales & Discounts. Back to school means back to normal, and 53 percent of Americans say out of home (OOH) advertising is playing a role in restoring their confidence as they prepare for the next school year. […]

prnewswire.com
Tue, Jun 29, 2021 at 10:00 AM

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How Do I Promote My Digital Signage Content Based On Weather Or Events?

Creating and managing digital signage Creating and managing digital signage takes time and preparation. Displaying content that doesn’t leave a lasting impression can devalue your digital signage experience and lose revenue. So what can be done to make sure you’re not promoting ice cream in the middle of winter or a mulled wine in the middle of summer? […]

digitalsignagefederation.org
Mon, Jun 14, 2021 at 1:36 PM

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Australian Financial Review: Packaged goods to drive recovery of outdoor advertising

Soft drinks, toiletries and supermarket brands that shoppers buy weekly are expected to drive the recovery of spending on billboard advertising, which plunged 38 per cent during the pandemic. According to media agency Zenith, advertising by fast-moving consumer goods brands, which includes packaged foods, beverages and toiletries, will grow by 9 per cent a year from 2020 to 2023. […]

afr.com
Sun, Apr 25, 2021 at 12:25 PM

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10 Reasons Digital Signage Should Earn a Spot in Your Marketing Mix (Daktronics)

That secret sauce? Digital signage. Whether inside or out, it’s supplying marketers methods to reach customers where the greatest impact is – on location. […]

blog.daktronics.com
Thu, Apr 22, 2021 at 6:00 AM

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How Digital Signage Fits Into Upcoming Building Trends (Commercial Integrator)

Will shopping centers and malls regain prominence in the coming years? If so, how will digital signage fit into these areas? Shopping centers have undergone a transformation in recent years from simple collection of stores bookended by two or more anchor stores to well-planned community destinations that comprise dining, entertainment, and shopping. […]

commercialintegrator.com
Thu, Apr 15, 2021 at 1:00 PM

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Airport Retailer Starts Wrapping Multi-Brand Vending Machine Banks With DV LED Ribbons

If you cast your mind back a year and plus, you may have vague memories of these places called airports, and venues and things in them where you bought stuff, like Gravol or $6 bottles of water. A company that somewhat specializes in airport retailing – Hudson – has started to fit out non-staffed locations with LED screens to locate the stores, draw attention, and market products. […]

sixteen-nine.net
Thu, Apr 1, 2021 at 2:45 PM

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