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Advertising in the post-Covid World

Today, advertisers across all industries and geographies are finding themselves in the midst of unprecedented circumstances. The typical, practical and expected have given way to the unusual, unforeseen and unexpected. Marketers have found themselves needing to understand a new framework for engagement and develop new methodologies to address new audiences exhibiting new behaviors. […]

emcoutdoor.com
Thu, May 7, 2020 at 1:48 PM

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16:9: How COVID-19 Is Changing The Digital Signage Business: Germany’s Invidis Consultancy

Florian Rotberg and Stefan Schieker of Munich’s Invidis Consulting have been active in the digital signage market since 2006, mainly focused on Europe, the Middle East and Asia. Their work spans everything from straight-up consulting for vendors and end-users to organizing and running industry conferences in Europe and globally. […]

sixteen-nine.net
Wed, Apr 29, 2020 at 8:44 PM

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How Touchscreen Usage Will Change In A (Post) Confinement World – Part One

Guest Post: Geoffrey Bessin, Intuiface Geoff Bessin It’s easy to throw around phrases like “once-in-a-generation” or “once-in-a-lifetime,” but our experience with the Coronavirus outbreak may just merit the comparison. Post-pandemic, life will be irrevocably changed; the question is only by how much. Have handshakes with colleagues and cheek-kisses with friends seen their last days? […]

sixteen-nine.net
Tue, Apr 14, 2020 at 7:01 PM

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The future of retail is immersive AR ( Digital Signage Today )

The retail sector is under massive pressure and local shopkeepers are suffering. A slow economy doesn't help, of course. But it's the bigger structural changes underway that create the problems and perhaps the biggest opportunities. […]

digitalsignagetoday.com
Sat, Feb 22, 2020 at 8:02 PM

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ASEAN Post: Can AI give retail a boost?

The retail industry has undergone multiple transformations during the past century, with those who adapt and innovate continuing to survive. It also helps if one is exceptionally unique. It seems that the world's consumers have gotten a little tired from having to explore multiple shopping locations to find what they want or need. […]

theaseanpost.com
Thu, Feb 13, 2020 at 7:25 PM

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Tom Goodwin: Finding clarity from the chaos of CES 2020 (The Drum)

One thing becomes more clear than ever with each passing year at the event - it’s that the millions spent telling us that change is faster than ever, that you need to disrupt or die, that blockchain, 5G, IoT and AI will sweep upon us, just isn’t true. Years have gone from leap to creep, yet the C-suite is whipped up into a frenzy around the world. […]

thedrum.com
Wed, Jan 8, 2020 at 6:45 PM

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How to engage shoppers with projection digital signage during the holidays

Offering everything from intricate mapping tools to large-scale possibilities, projection technology offers no limitations and empowers retailers to create captivating, immersive environments, reviving the excitement of going out to shop and connecting customers to new products and brands. […]

retailcustomerexperience.com
Wed, Dec 18, 2019 at 7:16 PM

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How Samsung digital signage is used by Canadian quick service restaurant chains (Samsung promo piece)

Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Electronics Canada. Ordering a burger and shake at your local quick service restaurant has come a long way. […]

news.samsung.com
Tue, Dec 17, 2019 at 12:08 AM

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Can touchscreens hold back ‘retail apocalypse?’ (DSToday)

Wayne Hilmer, president and CEO of Touchrate, a digital interactive solutions provider. With the introduction of e-commerce several years ago, shoppers began appreciating the experience of online shopping as it offered convenience and simplicity. Platforms such as Amazon offered curated product content, reviews and ratings for an experience to further guide self-directed shoppers. […]

digitalsignagetoday.com
Tue, Dec 10, 2019 at 2:40 PM

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The deadline for 2020 OBIE Awards submissions is December 20, 2019

Eligibility for the 2020 OBIE Awards competition requires that paid advertising was displayed on an out of home advertising location during the 2019 calendar year (January 1 through December 31). Identical advertisements entered in any previous OBIE Awards competition are ineligible. […]

obieawards.org
Mon, Dec 9, 2019 at 7:18 PM

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How digital kiosks boost retail sales (Kiosk Marketplace)

Retail kiosks can help customers find what they want in the store, in addition to other benefits. Photo courtesy of The Fitting Room. According to the 2019 Kiosk Marketplace Census Report, retail kiosks — specifically those designed to carry out ordering and payment functionalities — are being adopted and implemented by retailers of all kinds across the country. […]

kioskmarketplace.com
Mon, Sep 9, 2019 at 5:58 PM

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16:9: How Grocers Are Transforming, Using Digital Signage And Employee Communications

Guest Post: Curtis Campbell, Hughes Curtis Campbell Gone are the days of your mother sitting at the kitchen table with the Sunday paper, clipping coupons and making mile-long grocery lists, only to then spend several hours at potentially multiple stores to gather everything to feed the family. […]

sixteen-nine.net
Sun, Jul 21, 2019 at 3:35 PM

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How 7-Eleven uses digital menu boards to attract and retain more customers (DSToday)

Gas stations typically have a very transient consumer who is aiming to be in and out of the store as quickly as possible. In order to maximize sales, gas stations need to have an effective advertising strategy to deliver information quickly and effectively to guests. 7-Eleven did this by deploying digital menu boards to directly draw in customers. […]

digitalsignagetoday.com
Tue, May 28, 2019 at 8:35 PM

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From Automation to Integration: The Evolution of Digital Signage (AVNetwork)

As the digital signage industry continues to grow, the need for easier interoperability will increase. In the early days of digital signage there were two pieces of software used for most projects. Assets like images and videos were generated in creative tools, often from Adobe. […]

avnetwork.com
Tue, May 21, 2019 at 1:52 PM

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The death of the High Street: Could this year’s peak season be the last chance for UK retailers? (ITProPortal)

In recent years, and in 2018 especially, innovations such as the Internet of Things (IoT) and Artificial Intelligence (AI) have completely transformed the way brands are engaging with their customers. […]

itproportal.com
Wed, Nov 28, 2018 at 7:06 PM

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