Clear Channel is set to upgrade 500 public pay phones across London through its Adshel Live network. Alongside a touch screen unit, each new box will also offer Wi-Fi and interactive maps with the company having committed to having 100 on the streets by the end of the year. […]
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The opportunity to shine is outside. Sooner or later, we all need to leave the building and look up from our devices (Pokémon Go not withstanding). We need to walk, drive, bike, train and bus it to various destinations, and along the way our gaze falls upon billboards, vehicles, buildings, benches, stairways, petrol pumps and any number of other inanimate objects. […]
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Date and Time: Thursday, November 3, 2016, 2 p.m. – 2:30 p.m. […]
The Challenge In early July 2013, Daytona International Speedway (DIS) embarked on a $400 million redevelopment project referred to as DAYTONA Rising. The goal was to transform the speedway and give racing fans the ultimate experience everywhere in the stadium. […]
Ideum (http://www.ideum.com?utm_source=rss&utm_medium=rss) today introduced the Portrait Touch & Motion Kiosk, a secured, all-in-one interactive display system which features a 4K Ultra HD 55″ display with projected-capacitive (PCAP) touch technology from 3M™. […]
The Digital Place Based Advertising Association (DPAA) announced today that Allure and its Christie Experiential Network (CEN) have joined its rapidly growing association. A division of Christie Digital Systems USA, Inc., CEN provides leading digital projection and display technologies, including 3D visualization, digital signage, video walls and more. […]
Summer is officially over – leaves are starting to change color and the ‘pumpkin spiced everything’ craze is in full motion. In marketing, every new season breathes a new story, and it’s always important for businesses to tailor their strategy to what is relevant. Customers needs and moods change depending on the time of year, so do their spending habits. […]
Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC. Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 years (click here for the list). […]
Changes to the city’s off-site signage regulations, originally introduced in April, will be before the Yuma City Council at its regular meeting Wednesday. Definitions of digital billboard intensity units and height regulations are among the ordinance alterations. […]
Motorists and residents in south Jakarta, Indonesia, were left in shock after a pornographic film appeared on a public billboard. Footage of a couple in a sexual encounter was displayed on a large electronic screen located on a busy street close to the mayor's office. The video ran for five minutes on Friday before power was eventually cut. […]
I’ve seen worse. But this is pretty bad. If you are reading this and don’t see the problems … Too many zones Fonts are too small to read Busy background White text on white background Duelling visuals Just because the software allows you to do all these things in a layout, doesn’t mean it’s therefore a good idea. […]
