Lay's is bringing soccer to life in Madrid with an augmented reality display that lets customers take soccer-theme selfies for a "Cheer of Champions" campaign. The potato chip brand teamed up with Grand Visual to deploy the DOOH display at the Vaguada Mall in Madrid, according to a press release. […]
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The Digital Signage Summit (DSS) – the strategy conference for the Digital Signage and Digital-out-of-Home industry – is returning to Moscow on the 1-2 November. Held in conjunction with Integrated Systems Russia 2016, the Digital Signage Summit will host a programme featuring more than 15 top-level speakers focusing on digital signage within the environment of retail and museums. […]
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Hacked web giant Yahoo has filed a patent application for the ultimate ad-targeting system: a billboard that uses sensors to watch, listen and capture biometric data from the passing public. […]
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By Ken Klein, Executive Vice President, OAAA. When sports punctuate a message, billboards are the exclamation point. This phenomenon merges two taproots of American culture: sports and signs. […]
Now, new high-brightness technology makes it possible to locate digital signage in areas where direct sunlight and glare had previously obscured a digital display’s messaging. […]
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The Media Mile has been transformed into JCDecaux’s latest cutting edge digital platform with thirty synchronized 84” LCD screens located along the most coveted street in the world: Fifth Avenue. […]
The Media Mile has been transformed into JCDecaux’s latest cutting edge digital platform with thirty synchronized 84” LCD screens located along the most coveted street in the world: Fifth Avenue. […]
The Media Mile has been transformed into JCDecaux’s latest cutting edge digital platform with thirty 84” LCD screens located along the most coveted street in the world: Fifth Avenue. […]
