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TV-like ratings for elevator screen-time are now available for screens in 20 cities across China (Campaign Asia)

The advertising networks in office lobbies and elevators are now recognized as reliable anchors that deliver consistent results in the media mix. With a reach of over 80 million people weekly and a penetration rate of over 84 percent, the system can now be further evaluated with performance metrics that made television such a vaunted media format. […]

campaignasia.com
Tue, Oct 18, 2016 at 7:30 PM

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Amsterdam smells like apple pie…

What better way to promote a bakery program than to hand out apple pies? Dutch baking show Heel Holland Bakt turned a street in Amsterdam into a kitchen with its innovative bus shelter displaying a fake oven and kitchen utensils inside. To set up the perfect experience for commuters, it installed a scent dispenser to entice passers-by with a bakery scent. […]

Tue, Oct 18, 2016 at 4:13 PM

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Amsterdam smells like apple pie…

What better way to promote a bakery program than to hand out apple pies? Dutch baking show Heel Holland Bakt turned a street in Amsterdam into a kitchen with its innovative bus shelter displaying a fake oven and kitchen utensils inside. To set up the perfect experience for commuters, it installed a scent dispenser to entice passers-by with a bakery scent. […]

Tue, Oct 18, 2016 at 4:13 PM

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Amsterdam smells like apple pie…

What better way to promote a bakery program than to hand out apple pies? Dutch baking show Heel Holland Bakt turned a street in Amsterdam into a kitchen with its innovative bus shelter displaying a fake oven and kitchen utensils inside. To set up the perfect experience for commuters, it installed a scent dispenser to entice passers-by with a bakery scent. […]

Tue, Oct 18, 2016 at 4:13 PM

Permalink

Amsterdam smells like apple pie…

What better way to promote a bakery program than to hand out apple pies? Dutch baking show Heel Holland Bakt turned a street in Amsterdam into a kitchen with its innovative bus shelter displaying a fake oven and kitchen utensils inside. To set up the perfect experience for commuters, it installed a scent dispenser to entice passers-by with a bakery scent. […]

Tue, Oct 18, 2016 at 4:13 PM

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In-Store E-Commerce Brings the Best of Both Worlds to Shopping

E-commerce continues to grow at the expense of many physical store sales. However, there is a silver lining: People still love to shop. In fact, more than 92 percent of sales still happen in brick-and-mortar stores, according to the U.S. […]

digitalsignageconnection.com
Tue, Oct 18, 2016 at 10:37 AM

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KORE and Elo Partner to Accelerate I-Series Set Up with Instant Connectivity

ALPHARETTA, Ga.–(BUSINESS WIRE)–KORE, the people powering IoT innovations and opportunities, today announced a partnership with Elo, a global supplier of digital touchscreen solutions, to power its new I-Series line for the Android platform. The partnership allows all Elo I-Series devices to be set up right out of the box on KORE’s seamless, global network. […]

digitalsignageconnection.com
Tue, Oct 18, 2016 at 9:11 AM

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Coffman Media is Primed to Lead the Way in Digital Signage and Visual Communication Solutions

DUBLIN, OHIO (PRWEB) October 18, 2016—Coffman Media, (“Coffman Media”) (the “Company”), a leading, digital signage and media technology integrator, today announced that David Hess has joined the Company as a director and advisor to the company. He will fulfill the role of Executive Vice President of Sales and Marketing while advising the company on executive matters. Mr. […]

digitalsignageconnection.com
Tue, Oct 18, 2016 at 8:54 AM

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IRET Development Relies On Daktronics for First Freeform LED Display in Belgium

BROOKINGS, S.D. – Oct. 18, 2016 – IRET Development of Antwerp, Belgium, selected Daktronics (NASDAQ-DAKT) to design, manufacture and install a digital façade of freeform LED elements flush with the face of the Post-X building in Berchem, Belgium. […]

digitalsignageconnection.com
Tue, Oct 18, 2016 at 8:51 AM

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560 McDonald’s Locations Get Satellite TV and DS Solution

Mood TV for QSR deployed at more than 560 McDonald’s locations in the Los Angeles area, using a satellite delivery network. This hybrid television and digital signage solution displays short-form television programming inside of a McDonald’s branded L-Wrap including news, Twitter feeds, promotional images and more. […]

digitalsignageconnection.com
Tue, Oct 18, 2016 at 8:17 AM

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Projects: New DC Bloomberg Offices Greet Visitors With Dynamic Visuals

Here’s a nice example of how to present real-time data in a visually interesting way. This is the elevator lobby of financial news giant Bloomberg’s new Washington, DC offices – the entrance flanked by a pair of video walls. The office is a hub for about 250 staff in the US capitol. […]

sixteen-nine.net
Tue, Oct 18, 2016 at 7:55 AM

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Resignation Media, Owner/Operator of CHIVE TV, Joins Digital Place Based Advertising Association (DPAA)

Resignation Media, owners and operators of the digital place-based network CHIVE TV, has joined the Digital Place Based Advertising Association. CHIVE TV delivers a five-hour viral video loop of stunts and hilarious licensed videos from YouTube talent, content partners as well as fans of Resignation Media's theCHIVE.com website. […]

dp-aa.org
Tue, Oct 18, 2016 at 7:50 AM

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16:9: Inside Secrets For Making Great Digital Signage Content

Guest Post: Linda Hofflander, Skykit I’ve seen some really bad digital signage content in my 15+ years in the digital signage business. Lida Hofflander I’ve seen signage using long bullet-point lists on default PowerPoint themes. I’ve seen neon yellow text on a royal blue background, so bright it made my eyes hurt. […]

sixteen-nine.net
Tue, Oct 18, 2016 at 5:59 AM

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Global Ad Spend Forecast: Autumn 2016

Looking at the three global ad spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year. Despite a slight decline due to volatility in some markets, the positive momentum of the global advertising spend is expected to continue into 2017. Read on to find out the summaries for Media and Regional analyses. […]

jcdecaux-oneworld.com
Tue, Oct 18, 2016 at 2:00 AM

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Are “Smart Billboards” An Invasion of Privacy?(Make Tech Easier)

This form of advertising takes advantage of the fact that mobile devices and vehicles are very commonplace in the modern world. Smart billboards extrapolate data from their surroundings to gauge what kinds of demographics are looking at them and then proceed to display advertisements that are appropriate to the group of people standing in front of them. […]

maketecheasier.com
Mon, Oct 17, 2016 at 8:06 PM

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