Another vendor-sponsored study says programmatic DOOH ads increase online traffic to advertisers’ sites (AdNews)
By Jason Pollock. Vistar Media and UM conducted a study in ANZ. Applying anonymous consumer movement data to DOOH locations and ad serving times, and overlapping these unified identities with correlated anonymous website visits, successfully measured the consumer journey. […]
Fri, Dec 9, 2022 at 12:44 AM