by Sara Lebow. 1. Financial platforms are not retail hubs Much of RMNs’ early success came from advertisers’ interest in buying search ads close to the point of purchase on retailer websites. […]
The biggest trade show on the planet for the attractions industry is unsurprising held each year in the land of theme parks – Orlando, ... […]
Toronto-based specialty display company Praevar has launched a new high-brightness outdoor LCD display that uses dynamic local dimming backlight technology and software to reduce ... […]
At AdQuick, we believe that creativity should be accessible to everyone—no waiting, no limitations, regardless of seniority or skill level.To that mission, we've launched a new AI-powered creative generator, a fresh tool designed to empower advertisers with fast, creative inspiration at their fingertips. […]
Reveal Mobile has released a new version of the Mira Console, bringing enhanced capabilities to the industry’s most trusted 3rd-party out of home (OOH) attribution product. In addition to an upgraded look-and-feel, new reporting, and more seamless user experience, the new Mira Console now provides in-stride reporting, custom data onboarding, customizable data cuts, and API-driven attribution. […]
Quinn Mason. Like any form of advertising, digital OOH has certain quantifiable data points — metrics —that advertisers and media buyers rely on to assess the performance of their campaigns. These metrics help determine whether an ad is reaching its target audience, whether it’s generating the right amount of exposure, and how well it’s driving engagement or conversions. […]
Jack Benjamin. Ocean Outdoor has restructured its senior leadership team as the company looks to move into a new growth phase focused on improving performance across the Group. UK CEO Phil Hall has been given additional duties and is now Group chief commercial officer. […]
Ken Altena, Partner, Billboard Loans. Typically, if you borrow, these reps and warranties are non-negotiable. They start the first day you borrow and extend “at all times any indebtedness exists. […]
Randy Kilgore, CRO, Reveal Mobile. (1st in a Series examining what it will take to truly integrate OOH into traditional media.) We at Reveal believe it’s time for the traditional marketers to take OOH and its impact on consumer behavior more seriously. In this space we’ll explore the barriers and perhaps move the needle. […]
Advertising Trends: What does 2025 have in store? Published: November 18, 2024 The year 2024 was a whirlwind, catapulting generative AI into the mainstream, witnessing the ongoing battle for TikTok’s survival, and finally seeing Google’s ‘will they, won’t they’ trope about third-party cookies reach a long-awaited resolution. […]
The sprawling Dubai Mall in Guess Where, UAE has added yet more digital bling – commissioning and seeing installed a five-ring LED halo sculpture ... […]
I’ve seen at trade shows a few versions of LED poster columns that can be pushed together to make larger displays, but I don’t ... […]
The commodity side of selling commercial flat panels has to be tough these days given the rise of lower-cost Chinese products and an industry ... […]
Here’s another example of digital signage that’s put in place for no other reason than improving a process for the user and operator – ... […]
Use this code to get a free Expo Hall Pass or 20% off Conference Pass at DSE 2024 December 7-10 in Las Vegas. Advance Rates Available Until October 14. Conference: December 7-10, 2024 Expo: December 9-10, 2024 Las Vegas West Hall. […]
