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Europe’s largest pure-play digital signage integrator Trison expands into the US, India and Kazakhstan (Invidis)

With the acquisition of US integrator Zero-In and new subsidiaries in India and Kazakhstan, the Trison group is expanding its global reach. Initially, Trison grew into its global role by providing services for Spain’s leading fashion chain. To date, the integrator has deployed displays, LED screens, and music systems in over 120 countries. […]

invidis.com
Thu, Mar 27 at 9:56 PM

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Major owner of DOOH assets in Europe Wildstone acquires new sites in Madrid, Alicante and Córdoba (Wildstone)

The sites all feature digital large format screens, ranging in size from 8m x 3m to 16m x 6m. Two of the new billboards, each measuring 8m x 3m, are located on the Avenida Comunidad Valenciana in the Benidorm district of Alicante. A third screen, measuring 16m x 6m, has been unveiled in the Villafranqueza neighbourhood, also in Alicante and is seen by over 900,000 viewers each week. […]

wildstone.co.uk
Thu, Mar 27 at 9:46 PM

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UK’s Wildstone acquires second portfolio of outdoor media assets in Australia (AdNews)

Out-of-home infrastructure firm Wildstone, based in the UK and Europe, has acquired Total Outdoor Media’s (TOM) full portfolio of regional billboards. The deal includes 14 digital and 38 classic sites, positioning Wildstone as one of Victoria's largest outdoor media asset owners. Commercial details of the acquisition had not been revealed. […]

adnews.com.au
Thu, Mar 27 at 7:29 PM

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Lamar Advertising’s full year 2024 financials at a glance (Billboard Insider)

SignValue has prepared the following analysis of Lamar Advertising’s full year 2024 financials. […]

billboardinsider.com
Thu, Mar 27 at 7:22 PM

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BlueZoo Adds To Patent Stack For Its Passive WiFi Audience Measurement Tech

The Silicon Valley audience measurement tech firm BlueZoo has been granted a seventh patent with the US Patent and Trademark Office, having to do ... […]

sixteen-nine.net
Thu, Mar 27 at 12:47 PM

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Auto Displays Seen By Taiwan’s Ennostar As First Scaled Use-Case For MicroLED (16:9)

This is a little nerdy but interesting, as it shows the direction of one of the Taiwan companies putting a lot of money and ... […]

sixteen-nine.net
Thu, Mar 27 at 8:49 AM

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Spectrio Launches RMN Gateway To Turn In-Store Digital Signage Screens Into Revenue-Generating Assets

Tampa-based digital signage software and systems provider Spectrio has boosted its capabilities for targeted retail customers with the launch of what the company calls ... […]

sixteen-nine.net
Thu, Mar 27 at 8:14 AM

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Magna reduces its forecast for U.S. 2025 ad revenue amid uncertainty, OOH to grow by 4.8%, driven by DOOH (Adweek)

By Saleah Blancaflor. Considering the various business and economic factors, Magna has reduced its 2025 ad market growth forecast from +4.9% in December 2024 to +4.3%. Still, some categories will continue with robust revenues. […]

adweek.com
Wed, Mar 26 at 9:40 PM

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US OOH ad revenue grew faster than inflation in 2024 (Billboard Insider)

US out of home revenues grew faster than inflation in each of the four quarters of 2024. Out of home revenues grew 4% for the year. Inflation was 2.6% for the year. […]

billboardinsider.com
Wed, Mar 26 at 5:19 PM

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Digital signage software provider Spectrio connects in-store screens with programmatic ad demand (Globenewswire)

New system connects retailers to the broader programmatic advertising ecosystem, enabling monetization of in-store digital touchpoints TAMPA, Fla., -- Spectrio, a provider of digital signage software and systems, has launched RMN Gateway, designed to help retailers unlock the full potential of their in-store digital signage. […]

globenewswire.com · Promoted content
Wed, Mar 26 at 5:17 PM

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Updated profile: Adams Outdoor – the 4th largest OOH ad operator in the US (Billboard Insider)

Adams Outdoor is the 4th largest out of home company in the United States with over 10,000 total faces, including 350 digital faces clustered in 7 states: Illinois; Michigan; North Carolina; Pennsylvania; South Carolina; Virginia; Wisconsin. Adams was founded in 1983 and is privately held. […]

billboardinsider.com
Wed, Mar 26 at 5:16 PM

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Samsung Loses Top Display Exec To Heart Attack (16:9)

Unfortunate news out of South Korea – the man running the Device Experience division of Samsung had a heart attack on the weekend and ... […]

sixteen-nine.net
Wed, Mar 26 at 5:14 PM

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Soaring Stratosphere Tower In Vegas Becomes 1,100-Foot Temporary Billboard (16:9)

The Sphere consumes almost all the marketing buzz oxygen when it comes to doing monumental-scale media in Las Vegas, but a projection-mapping job during ... […]

sixteen-nine.net
Wed, Mar 26 at 9:04 AM

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T-Mobile’s pitch: The next wave of retail media growth will harness the power of in-store moments and digital out-of-home (DOOH) technology (AdExchanger)

Sponsored by T-Mobile Advertising Solutions. Advertisers expect their retail media dollars to do more, particularly within store environments. Emarketer expects in-store retail media ad spending to triple between 2024 and 2028. […]

adexchanger.com · Promoted content
Wed, Mar 26 at 12:10 AM

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‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations (DIGIDAY)

By Kimeko McCoy. As ad spend in the fast-growing retail media network ecosystem continues to grow, marketers and media buyers are increasingly concerned about the transparency in negotiations, otherwise known as the joint business planning (JBP) process. In response, some advertisers are pulling their ad dollars and walking away from the negotiation table. […]

digiday.com
Tue, Mar 25 at 10:00 PM

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