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BeeBoard Introduces Publisher And Viewer For “Social” Digital Signage

A Boston start-up has quietly launched BeeBoard, what it describes as a social digital signage application that makes iOS tablets into a contemporary version of corkboards in homes and offices. The BeeBoard Publisher (iPhone) and BeeBoard Viewer (iPad) are free from the Apple app store.  BeeBoard is aimed at both the residential and commercial markets. […]

sixteen-nine.net
Tue, Apr 4, 2017 at 9:50 AM

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LG Expands 2017 Digital Signage Portfolio, Unveils New LG OLED, Direct View LED Displays

LAS VEGAS, March 30, 2017 – Solidifying its leadership role in the digital signage industry, LG Electronics USA Business Solutions is showcasing the industry’s broadest commercial display portfolio at the 2017 Digital Signage Expo (DSE). LG is expanding its award-winning commercial LG OLED family and introducing all-new Direct View LED displays. […]

digitalsignageconnection.com
Tue, Apr 4, 2017 at 9:22 AM

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Reflect Adds AdLogic In-House Retail Ad Planning Platform

One of the slightly curious things I learned last week at DSE was Reflect – which I totally think of as a retail-centric digital signage CMS – introducing an advertising platform. My first reaction was: “Huh?” Between Ayuda and BroadSign, and a handful of others out there, that turf is well-covered. […]

sixteen-nine.net
Tue, Apr 4, 2017 at 8:59 AM

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New MD Dave King is transforming Exterion into a data-led digital OOH company (CityAM)

Last year Exterion beat JCDecaux to bag the largest outdoor advertising contract in the world – the TfL London Underground – worth an estimated £1.1bn. After a series of successes, Exterion is changing the way it operates to accommodate digital change. “We have the vision of being a digital media company powered by data,” says King. […]

Mon, Apr 3, 2017 at 8:00 PM

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5 Reasons OOH is a great way to reach Millennials in South Africa (Media Update)

The best example is Coke's campaign launched in March 2016. This integrated DOOH and social media to put the spotlight on their consumers. Viewers could tweet their name with #cokemyname to a vast digital billboard in Times Square, which then displayed both their name and a fun fact about it. […]

mediaupdate.co.za
Mon, Apr 3, 2017 at 6:36 PM

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Big digital billboard at Eisenhower Interchange has to go, Pa. court says

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pennlive.com
Mon, Apr 3, 2017 at 6:31 PM

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In Manila, hundreds of billboards are in blatant defiance of the national building code

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business.mb.com.ph
Mon, Apr 3, 2017 at 6:30 PM

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A Worldwide Ad Takeover that Turned Billboards into Democratic Spaces

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hyperallergic.com
Mon, Apr 3, 2017 at 6:28 PM

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Europe’s First Ad-Free City Replaced Billboards With Trees

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goodnewsnetwork.org
Mon, Apr 3, 2017 at 6:25 PM

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Samsung’s DOOH Campaign in Time Square for Galaxy S8’s Debut (Samsung)

The Galaxy S8 and S8+ have finally arrived. To celebrate its latest flagship’s big debut, on March 29, Samsung illuminated New York City’s Times Square with immersive displays reflective of the powerful visual experiences the device’s Infinity Display provides. You can see the Galaxy S8’s immersive signage for yourself in the photos below. […]

news.samsung.com
Mon, Apr 3, 2017 at 6:23 PM

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High-Tech Billboards from Small Towns Light Up the World (Advertising Week)

About: Daktronics, Watchfire Signs, YESCO, Formetco. Soon, visitors to London will see a new dazzling high-resolution display in Piccadilly Circus, curved outward and nearly 147 feet wide (17.56 meters high by 44.62 meters wide). Some 100 million people pass through Piccadilly Circus each year. […]

advertisingweek.com
Mon, Apr 3, 2017 at 6:20 PM

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Judge: Tennessee’s “Billboard Act is an unconstitutional, content-based regulation of speech” (OAAA)

Last Friday a federal court invalidated Tennessee’s billboard control act, citing the US Supreme Court’s 2015 ruling against sign regulation based on content. The State is likely to seek a stay pending an appeal to the US Sixth Circuit Court of Appeals. Friday’s 44-page ruling in federal court is part of broad fallout from the US Supreme Court’s unanimous decision in Reed vs. […]

oaaa.org
Mon, Apr 3, 2017 at 6:14 PM

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Holland Casino is a sure bet

Holland Casino livened up tram rides in the bustling square of Rembrandtplein by imagining a larger-than-life roulette game using a tram and shelter site. The station’s floor graphics mimicked a roulette bowl while each streetcar included a roulette ball on its exterior. When the ball landed on a winning spot, lucky riders were then rewarded with Holland Casino packages! […]

Mon, Apr 3, 2017 at 3:29 PM

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Holland Casino is a sure bet

Holland Casino livened up tram rides in the bustling square of Rembrandtplein by imagining a larger-than-life roulette game using a tram and shelter site. The station’s floor graphics mimicked a roulette bowl while each streetcar included a roulette ball on its exterior. When the ball landed on a winning spot, lucky riders were then rewarded with Holland Casino packages! […]

Mon, Apr 3, 2017 at 3:29 PM

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Real Life is Still the Real MVP

Are people more engaged when an event transpires or when an event is relayed? In a world that is becoming less trusting, more suspicious, and perhaps a bit fearful, it’s real-world connections that consumers genuinely crave. […]

thoughtleadership.oaaa.org
Mon, Apr 3, 2017 at 12:06 PM

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