Marketing technology budgets are on the rise. In fact, marketers are on pace to outspend IT departments on technology initiatives in 2017. As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out of home (OOH) from their marketing mix. […]
STRATACACHE has formally announced the acquisition made back in December of a 3,500 screen shopper marketing network in convenience stores called LIFT, picking it up from the electronic payments company Verifone. LIFT will roll up into PRN, the retail media company STRATACACHE also acquired in 2015. […]
[…]
By Candice Simons. Let’s take a closer look at the value of incorporating OOH advertising into digital marketing plans: Maximizes Exposure in Today’s On-Demand Economy. Today’s on-demand economy has created a breed of consumers that are primed for outdoor advertising efforts. […]
[…]
CommBank will be featured on over one thousand Ooh!Media's digital screens in CBD office towers, cafes, airports, retail centres and on large format roadside billboards. The screens will display survey results such as 47% of Australians answering yes to the question ‘Is the Australian property dream still a reality? […]
[…]
[…]
On a mission to audit the circulation of out of home (OOH) media to empower brands with actionable data generated by millions of tech users all over the world, Geopath has been helping leading brands make sense of this enormous swath of data buzzing every second of every day. […]
[…]
LIFT is an interactive digital upsell platform at convenience store (C-Store) retailers nationwide. This newest acquisition further positions STRATACACHE as the biggest player in the in-store digital shopper marketing and engagement space. LIFT will roll up to PRN, STRATACACHE'S flagship retail media company. […]
Sponsored feature. Unfortunately, what often happens is that sales are hindered due to slow response times, or worse, the team has sold something that is unnecessarily complicated to deliver. Bridging this gap between sales and operations is precisely the goal of BroadSign Serv Direct, a new DOOH inventory management and proposal generation tool that both teams will love. […]
At DSE 2015, when Brightbox, Inc. exhibited in Intel’s massive booth, it won the rAVe award for “Best Digital Signage Kiosk Application” (Brightbox® DSE2015) for its highly secure, public-place smartphone charging kiosk. […]
MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s marketplace because of its massive reach. […]
In a technology-driven business, there is often a subtle paradox between sales and tech operations. While one team follows the “customer is always right” mantra and is driven to make the sale, the other is looking at the practical abilities of current technologies and inventory availability. […]
