When should an agency advise a client to create “intelligent spaces” using digital signage technologies? What exactly would that entail? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “The short answer is ALWAYS! […]
The myths around buying habits of the often misunderstood Gen Z and the influence marketing has on them have been dispelled by a new, comprehensive study of young Australians conducted by oOh!media and it’s youth publishing platform Junkee Media. By combining the new research report Y Gen Z are Next – an oOh! and […] The post oOh! […]
Guest Post: Joni Schmeichel, Daktronics Joni Schmeichel Recently, we have seen an increase in interest around Federal Communications Commission (FCC) compliance, and for good reason. This is a very important topic and one that should be taken seriously. It is vital for buyers of LED displays to understand this and do their research. […]
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The competition watchdog’s recent decision to reject oOh!Media and APN Outdoor Group’s proposed merger attracted plenty of headlines. Less considered is the impact on smaller rival QMS Media and whether it is a takeover target as big players look for scale. To recap, I outlined a positive view on oOh!Media and APN Outdoor Group for The Bull in February 2015. […]
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Electrosonic has appointed Jack Wilders as business development consultant for digital communications. Based in the EMEA head office, Wilders will be responsible for building on Electrosonic’s growth in the digital communications market. […]
When should an agency advise a client to create “intelligent spaces” using digital signage technologies? What exactly would that entail?” Only if there is an intelligent idea to go with it! […]
Kinetic, the global leader in contextually connecting and activating audiences on the move, has launched the first ever out-of-home (OOH) campaign for Gruppo Campari’s trending brand Aperol, just in time for the onset of al fresco summer brunches and happy hours. […]
Part of SFMOMA’s new Pritzker Center for Photography, this welcoming space provides museumgoers with interactive tools to better understand the art of photography, its history and its connection to their lives. […]
Guest Post: Loren Bucklin, ConnectedSign The single biggest content mistake being made in digital signage is asking displays to do too much. Put simply, many screens are way over-populated with data and information. It sometimes seems like the mistakes made in the print world have migrated to the digital signage displays. […]
What looks to be an all-encompassing digital signage show for the China market has been announced for Shanghai Sept. 20-22 – with events focused on digital signage, LED, OLED and signs all ganged together at the Shanghai New International Expo Centre. […]
TouchTunes and PlayNetwork have completed their previously disclosed merger to create the global market leader for music and branded entertainment media. […]
