Yahoo explains how its demand-side programmatic DOOH platform works (Acrossmedia241)
Yahoo DOOH planner: Audience Indexing. Identify the screens that index higher for audiences based on demographics, online interest, and frequently visited locations, powered by proprietary Yahoo data Rich Filters. Choose the right screens based on your campaign goals and various additional parameters (including location, SSP, screen owner, venue type, ad type, etc) Screen Pins. […]
Tue, Dec 20, 2022 at 3:11 PM