Raw Feed & Search

Kinetic UK’s Head of programmatic pitches the benefits of programmatic DOOH advertising (New Digital Age)

…inute interval. Our programmatic buying tools map … · …his audience-first, programmatic solution becomes … · … data and executing programmatic campaigns allows … · …ce of the data, our programmatically delivered cam… · …n in real time with programmatic OOH allowed us to… · … The capacity of programmatic OOH to deliver re… · …ital have turned to programmatic OOH to help pinpo… · …tion, and real-time programmatic delivery provided… · …solutions delivered programmatically, such as with… · …ood and adoption of programmatic increases. While … · …By Alys Donnelly, Head of programmatic, Kinetic UK… […]

newdigitalage.co
Mon, Mar 13, 2023 at 7:14 PM

Permalink

DOOH ad operator Focus Media Hong Kong selects Hivestack as its exclusive Supply Side Platform (SSP) for programmatic buying (Hivestack)

…at can be activated programmatically with 3D creat… · …lobally to activate programmatic DOOH campaigns ac… · …g Kong to bring the programmatic DOOH advertising … · …work and anticipate programmatic DOOH to be a huge… · …Both local and global buyers will have exclusive a… […]

hivestack.com · Promoted content
Thu, Mar 9, 2023 at 12:14 AM

Permalink

Focus Media Hong Kong selects Hivestack as its exclusive Supply Side Platform (SSP) partner for programmatic digital out of home (DOOH)

…eading, independent programmatic digital out of ho… · …at can be activated programmatically with 3D creat… · …lobally to activate programmatic DOOH campaigns ac… · …g Kong to bring the programmatic DOOH advertising … · …work and anticipate programmatic DOOH to be a huge… · …uy and sell side of programmatic digital out of ho… · …Focus Media Hong Kong to make its premium media in… […]

dpaaglobal.com
Thu, Mar 9, 2023 at 12:14 AM

Permalink

Hivestack’s Tips: Why Marketers Should Look to programmatic DOOH for March Madness Success (Advertising Week)

…ook no further than programmatic digital out of ho… · …gn. By contrast, programmatic DOOH offers marke… · …e ease and speed of programmatic purchasing throug… · …pact. Similarly, programmatic DOOH’s data-dri… · … on key moments via programmatic DOOH Any three… · …keters can leverage programmatic DOOH to capitaliz… · …By Ben Abbatiello, Global SVP of Publisher Solutio… […]

advertisingweek.com · Promoted content
Wed, Mar 8, 2023 at 2:50 PM

Permalink

The JCDecaux Roundtables – part 2: where does programmatic Digital Out-of-Home fit in the marketing funnel? (The New Digital Age)

…hael Feeley. Can programmatic Digital Out of Ho… · …Michael Feeley. Can programmatic Digital Out of… […]

newdigitalage.co · Promoted content
Thu, Mar 2, 2023 at 6:38 PM

Permalink

Winkel Media selects Hivestack as Supply Side Platform (SSP) partner for programmatic digital out of home (DOOH)

…ading, independent, programmatic digital out of ho… · …ppen.”   The programmatic advertising marke… · …uy and sell side of programmatic digital out of ho… · …Latin America’s smart digital media network to o… […]

dpaaglobal.com
Wed, Mar 1, 2023 at 9:20 AM

Permalink

5,000-screen DOOH network in Latin America selects Hivestack as Supply Side Platform for programmatic ad sales (Hivestack)

Winkel Media, Latin America’s first smart digital media and data analytics network with over 5,000 screens located in prime retail stores across Mexico, Peru, Colombia and Ecuador has integrated its inventory into the Hivestack Supply Side Platform (SSP) offering advertisers from around the world the opportunity to activate campaigns via both Open Exchange and Private Marketplace deals (PMP). […]

hivestack.com · Promoted content
Wed, Mar 1, 2023 at 12:11 AM

Permalink

H2 2022 Place Exchange programmatic OOH Trends Report

…apshot of select US programmatic OOH spending patt… · … across billions of programmatic OOH impressions. … · …The Place Exchange programmatic OOH Trends report … […]

placeexchange.com
Wed, Mar 1, 2023 at 12:10 AM

Permalink

Samsung’s programmatic DOOH campaign in Texas achieved increased ad recall and brand consideration (Broadsign via OpenMic)

…gn helped develop a programmatic digital-out-of-ho… · …rfect candidate for programmatic execution. … · …by Kayla Caticchio. Samsung was looking to increa… […]

thedrum.com · Promoted content
Tue, Feb 28, 2023 at 12:11 AM

Permalink

programmatic DOOH campaign to elevate eyewear brand in Canada and U.S.

…pex has implemented programmatic digital out-of-ho… · …Out-of-home (OOH) media software provider Vistar M… […]

signmedia.ca
Mon, Feb 27, 2023 at 9:13 AM

Permalink

Hivestack’s approach to programmatic DOOH ad serving

…continued growth of programmatic DOOH, along with … · …cross direct and/or programmatic sales By enablin… · …ate direct-sold and programmatic campaigns compreh… · …op-based model with programmatic technology for op… · …tional revenue from programmatic campaigns where d… · …Ad serving in OOH is not necessarily a new emergin… […]

hivestack.com · Promoted content
Thu, Feb 23, 2023 at 12:14 AM

Permalink

Cross-border programmatic (DOOH) campaign study: global online gaming company Nexon (Hivestack via OpenMic)

…vate a cross-border programmatic (DOOH) campaign p… · … Nexon activated a programmatic DOOH promotional … · …Global online gaming company, Nexon, used the Hive… […]

thedrum.com · Promoted content
Wed, Feb 22, 2023 at 11:05 PM

Permalink

Case Study: programmatic DOOH From The Media Buyer’s Perspective (Video, 30:15 by MediaPost)

…w dentsu approaches programmatic OOH for its clien… · …Presentation by Marc Bartholomew, SVP of Out of Ho… […]

youtube.com
Wed, Feb 22, 2023 at 10:55 PM

Permalink

Japan’s programmatic DOOH platform Live Board has grown its business 600% in 2022 (Media4Growth)

…y". In the world of programmatic OOH, we think tha… · …Interview with Jun Sakurai, CEO of LIVE BOARD. To … […]

media4growth.com
Mon, Feb 20, 2023 at 10:54 PM

Permalink

Madrid-based omnichannel programmatic platform Taptap says it has a new attribution measurement tool for DOOH campaigns (ExchangeWire)

…urement tool to our programmatic DOOH solution whi… · …Taptap has designed a methodology that achieves mo… […]

exchangewire.com
Mon, Feb 20, 2023 at 7:36 PM

Permalink