IRVINE, Calif. (October 12, 2017) — Toshiba America Business Solutions, Inc. today announced the promotion of Ted LeBlanc to vice president of U.S. dealer sales. […]
BROOKINGS, S.D. – Oct. 12, 2017 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota was asked to design, manufacture and install a new LED video display this summer for Jacksonville State University (JSU) at their stadium in Alabama. […]
Toronto, Canada (October 12, 2017) — Branded Cities, a premier Out-Of- Home and iconic media company in North America, and Cadillac Fairview announces the launch of the largest digital OOH display in Canada, the union of two massive screens on CF Toronto Eaton Centre (CF TEC) Digital Tower, offering a one-of- a-kind advertising opportunity. […]
AMHERST, NEW YORK, October 12, 2017 — Stampede, the global leader in value-added distribution, together with Visionect today announced the introduction of JOAN Classroom, a breakthrough scheduling solution created to help K-12 and higher education institutions manage their rooms and resources more efficiently. […]
Digital signs (in the form of monster-sized screens) are a staple of the modern sports venue. We’ve all gone to a ballpark, arena or stadium and seen the enormous Jumbotron displays that give fans up-close views of the action. And as it turns out, these sports venues were some of the forerunners of the digital signage movement. […]
Pearl Media created a projection mapping dramatizing the “All in at Penn State: A Commitment to Diversity and Inclusion” on the historic Old Main Building. The show ran for two nights, October 7 and October 8, uniting the student body under one credo. […]
Digital signs (in the form of monster-sized screens) are a staple of the modern sports venue. We’ve all gone to a ballpark, arena or stadium and seen the enormous Jumbotron displays that give fans up-close views of the action. And as it turns out, these sports venues were some of the forerunners of the digital signage movement. […]
DPAA Welcomes HEROFi to Membership Ranks NEW YORK, October 12, 2017 – HEROFi, whose patented marketing automation platform has radically changed the face of physical retail, has joined DPAA, the leading global organization for everything digital out of home. […]
With real-time data, digital out-of-home provides relevant and specific content to potential customers. Traditional static advertisements are usually geared towards one demographic. DOOH can offer different versions of a campaign in various locations based on audience, time of day, season, weather and more. […]
Supporting static digital, full motion video, and Branded Cities’ mobile and experiential engagement service Activate, the display offers a unique advertising opportunity and allows for creative flexibility. The new display reaches 146,000 daily Yonge-Dundas Square visitors and over 50 million annual mall visitors. […]
Programmatic media buying has worked best with highly standardized, virtually unlimited digital inventory with rich data. In contrast, OOH media is sold in a jumble of static and digital formats, with no real-time audience data. Wide differences in local market conditions mean that OOH is seldom bought in a single format or with an exclusive vendor, even for national campaigns. […]
T-Rex hasn’t filed any new lawsuits since July 2016. Insider hears that one or more of T-Rex’s patents is expiring in 2018. Maybe T-Rex isn’t suing because some patents are expiring or it is distracted by Broadsign’s counter-lawsuit or feels hampered by the Supreme Court’s curb on patent lawsuit venue shopping. […]
LED displays are moving forward at an accelerated rate as technology advances. These advancements are leading to increased reliability with decreased weight, as well as greater efficacy and an improved picture quality. The picture quality improvements in particular have transformed digital signage to the point where it now rivals the quality seen on the best LCD and OLED TVs. […]
The new generation of digital signage creates a platform known as Retail 4.0 and can streamline efficiency in the stockroom as well as the shop floor. Smartphones and even wearable devices can be used to access digital channels while the user prowls the malls or High Street shops. […]
A CMS platform can be considered the backbone to any digital signage network, enabling retailers to upload and promote content that will populate any screens instore and also mobile ecommerce sites to attract people to the store and then converting them. This content needs to be enticing, attention grabbing and slick. […]
