Raw Feed & Search

Clear Channel Outdoor’s parent iHeart Media debt restructure updates (Billboard Insider)

iHeart Media is moving towards a restructuring of their $20 billion in debt. The New York Post and the Wall Street Journal, both have related articles on a potential iHeart Media debt restructure proposal. The Post, on August 10th, reported that iHeart Media’s biggest single creditor, Franklin Resources in working on a restructuring plan that could keep iHeart from declaring bankruptcy. […]

billboardinsider.com
Fri, Oct 13, 2017 at 7:43 AM

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16:9 Projects Podcast: The Minnesota Vikings’ Digital Experience At U.S. Bank Stadium

Personalized RFID check-in, transparent OLED, a 30-foot projection screen and virtual reality. That’s just some of what the Minnesota Vikings put in place as the NFL team moved into its new U.S. Bank Stadium in 2016. […]

sixteen-nine.net
Fri, Oct 13, 2017 at 12:14 AM

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Why Investor Steve McNeeley Likes Out of Home Advertising (Billboard Insider)

OOH excels in all things of paramount importance to brands: transparency, brand safety, measurement, and ROI. OOH can’t be fast forwarded or blocked, and there are no phantom bot clicks! OOH is well positioned to drive incremental search and tap into mobile campaign budgets. […]

billboardinsider.com
Thu, Oct 12, 2017 at 11:14 PM

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How to Pair Digital Out-of-Home and Social Media to Create Impressive Campaigns (BroadSign)

Campaigns that use both social and OOH can see a 212% increase in reach. Social media can keep our eyes glued to a screen for hours — a digital out-of-home campaign that uses social content can keep more eyes glued on a billboard. Using a social feed to display content on your screens creates an opportunity for genuine interaction with your audience. […]

broadsign.com
Thu, Oct 12, 2017 at 11:11 PM

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WSJ: DOOH network Outcome Health allegedly misled advertisers about its $5.5 billion valuation

With funding from Goldman Sachs and Google’s parent, Chicago-based firm reported a $5.5 billion valuation. […]

wsj.com
Thu, Oct 12, 2017 at 11:10 PM

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16:9: Wall Street Journal Investigation Raises Questions About High-Flying Digital OOH Firm Outcome Health

Chicago-based Outcome Health is having a bit of a bad press day after the Wall Street Journal published this afternoon the results of a five-month look into the digital OOH media company, with the story suggesting the company misled the media value of its network to its core advertising clients. […]

sixteen-nine.net
Thu, Oct 12, 2017 at 11:08 PM

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Shopper marketing tech company HEROFi joins DPAA

HEROFi, a provider of patented marketing automation platform for retail, has joined DPAA, the global organization for everything digital out of home. […]

dp-aa.org
Thu, Oct 12, 2017 at 11:00 PM

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DOOH ad buying platform Blip and OOH operator YESCO release results of integration

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Thu, Oct 12, 2017 at 10:51 PM

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Clear Channel Airports Wins 10-Year DOOH Advertising Contract with Seattle -Tacoma International Airport (BusinessWire)

CCA has been the premiere display advertising provider for Sea-Tac since 2007 and was awarded the new 10-year contract via a competitive request for proposal process against other major competing outdoor (OOH) media companies. The new partnership went into effect August 1, 2017 with the new advertising program launching in 2018. […]

businesswire.com
Thu, Oct 12, 2017 at 10:48 PM

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Digital signage set to grow further in UAE

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gulfnews.com
Thu, Oct 12, 2017 at 10:45 PM

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Digital signage software: Where to begin?

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digitalsignagetoday.com
Thu, Oct 12, 2017 at 10:44 PM

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Houck Transit Advertising and Brooklyn Outdoor Announce Multi-Year Partnership

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eprnews.com
Thu, Oct 12, 2017 at 10:42 PM

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Geopath OOH Market Spotlight: Houston (Billboard Insider)

Did you know? Houston residents eat out more times a week than any other city in America? Houston has an underground tunnel system running 7 miles and linking 95 city blocks. […]

billboardinsider.com
Thu, Oct 12, 2017 at 6:01 PM

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Adams Outdoor loses appeal with Madison over billboard ordinance

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host.madison.com
Thu, Oct 12, 2017 at 5:56 PM

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How to improve the cinema experience with digital signage (BroadSign)

Using a digital signage network makes it easy to create an engaging environment through interactive features. Fun social media campaigns, creative mobile integration, and enticing touch screen activities are just a few examples of how cinemas can augment the movie-goer experience. […]

broadsign.com
Thu, Oct 12, 2017 at 5:50 PM

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