JCDecaux teamed up with Virgin Australia and Vizeum Australia to promote the Grand Final of the Australian Football League. In different areas of Sidney, Melbourne and Adelaide, AFL players – including Alex Rance whose team (Richmond) would later go on to win the Final – appeared in advertising panels via a live video stream and surprised fans by speaking to them directly. […]
CHICAGO, Oct. 6, 2017 /PRNewswire/ — Lincoln International (“Lincoln”), a leading global mid-market investment bank, is pleased to announce that The Riverside Company (“Riverside”) has sold Spectrio Holdings, LLC (“Spectrio” or the “Company”) to Bertram Capital (“Bertram”). Terms of the transaction were not disclosed. […]
Defining public art according to Americans For The Arts: Public art is art in public spaces. It can take a wide range of forms, sizes, and scales, and it can be temporary or permanent. […]
Las Vegas, Nevada—October 10, 2017—Zem Media, the digital signage solution provider who brought one of the most economical and user friendly content management systems to the digital signage world, has announced today the availability of Zem Mount, a universal mounting system designed to quickly, easily, and economically bring digital signage to the world of ATMs by making it simple to add Digital Toppers to existing or new ATM installations. […]
Which end-user verticals show the most potential for growth? Are there any that are at risk of diminishing or drying up? This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL “In my opinion, the current end user verticals that are growing the fastest are retail, QSR and corporate. […]
The introduction of new behavioural datasets (for example, anonymised telco data) now enables outdoor operators to identify the actual audiences in view of a display at individual site level by hour of day and day of week. […]
Local and federal officials sounded increasingly desperate for leads on Friday, announcing plans to erect billboards with the message, “If you know something, say something. […]
Outdoor is the surprise new success story in the world of advertising. Out-of-home advertising has enjoyed seven years of uninterrupted growth bucking recent trends of declining profits, adblockers and banner blindness in online advertising. The boss and founder of oOh Media, Brendon Cook speaks to Carrington. […]
Seriously busy, seriously dumpy NY Penn Station got a little bit of a digital facelift with the addition of a dozen digital totems in the Amtrak concourse, with the screens providing passenger information, bankrolled by digital OOH ad spots. The station handles a staggering 600,000 passengers a day, so it gets a lot of coveted eyeballs for brand advertisers. […]
How can your company help digital out-of-home companies and their executives? Arch Global will provide value to DPAA members in two ways: 1) For DOOH companies, we focus on employee investment solutions like pension plans, executive bonus programs and buy-sell agreements. For DOOH entrepreneurs, we provide succession planning, asset protection and estate planning. […]
7:30 am - Registration & Breakfast; In the Intel Hall of Data and innovation exhibit area; 9:00 am Welcome to the DPAA Video Everywhere Summit; Barry Frey, CEO, DPAA; Cat Greenleaf, Host, Talk Stoop. 9:30 am Advertising, Technology, and Politics: Where’s the Line? Kathleen Hall, Corp. […]
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"Connecting AdShel's geo-digital psychographic segmentation capabilities with Roy Morgan's extensive data on how Australians work, live and shop in their day-to-day lives allows partner clients to lift the effectiveness of advertising strategies and marketing campaigns, not only to the people who live in an area, but also the attractive consumers who are frequent visitors. […]
A Miami-based media start-up is running a boat along the Miami Beach shoreline that features back to back LED displays – effectively creating a floating billboard. So your relaxing day at the beach can now include big ads for ride-share services and local restaurants wafting back and forth. […]
