RAMSEY, NJ, April 25, 2018– PureLink, a leading provider of digital connectivity solutions to commercial audio/video and IT markets worldwide, today announced the availability of the HOF 2.0 4K HDMI Over 1LC Fiber Extension System, adding to its comprehensive lineup of HDTools distribution solutions for HDMI 2.0. […]
London, UK (26 April 2018) – Today, McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. […]
The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years, replacing an outdated data protection directive from 1995. The European Parliament adopted the GDPR in April 2016. The regulation entails provisions that require businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. […]
Restaurants are starting to deploy menu boards in greater numbers, not just to meet FDA regulations but also to improve the customer experience and change content on the fly. However, it can still be a struggle to keep the menu content fresh to meet customer expectations. […]
Brick and mortar retail stores today compete against not merely one another, but also the online stores that offer consumers the luxury of ordering products through smartphones or personal computers, prompting the brick and mortar stores to reinvent their consumer engagement strategies. […]
It is understood Adshel is at the heart of the discussions. It is HT&E's biggest and most valuable asset and recently attracted an unsolicited bid from rival outdoor advertising company oOh!media. Some shareholders would like to see the company sound buyer appetite in the unit, in an effort to realise value. […]
The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve also witnessed firsthand how a community can come together when a team succeeds. […]
YESCO has been used Blip for two years. YESCO President Pat O’Donnell reports that Blip has “fundamentally changed the economics of digital for YESCO.” Some of YESCO’s accomplishments using Blip: An 11% increase in revenue without adding to expenses. […]
This press release may set a new high standard for the liberal use of buzzwords, and having read it a few times, I still haven’t much more than a tenuous idea of what they are going on about and why anyone should care. It mentions digital signage as an application, which is why I’ve even bothered trying to decode it. […]
It’s been a common refrain from the CEO’s of the Big Three on their 2017 earnings transcripts that national sales have been weak, excepting the fourth quarter of 2017 which had political. Insider asked a senior out of home sales executive for her opinion and here’s what she said: “National Account Sales are fairly strong on the interstates and downtown areas. […]
Get a complete understanding of how DOOH can boost your digital campaign to reach more consumers than ever before. […]
Six steps you need to take when your in the planning stages to avoid mistakes when purchasing your digital signage system. Use these six points as a guide to make sure you include people, inventory your equipment and have a complete plan so before you make your decision for your digital signage solution. […]
Guest writer from Abraxas Technology, Aaron Tao, contributed a thought-provoking article. Aaron’s fundamental proposition is, “the number one qualitative attribute that marketers and advertisers need before increasing their ad spends with OOH owners, is knowing which billboards are producing results for their campaigns. […]
Hosted by the Location Based Marketing Association, this two-day event in Seattle with over 250+ attendees will feature speakers exploring the “location cookie” over the course of a customer’s day – from connected homes, cars and workplaces to connected stores, restaurants, sports, travel and hospitality venues – and will include discussions on mobile payments, AR/VR, indoor location and more. […]
A reminder that the Digital Signage Federation is doing a Meet & Greet mixer in Austin, Texas in a couple of weeks – May 9th – and the organizations is hoping to pull a good crowd – notably in a tech-savvy start-up mecca. The event runs at the JW Marriott in downtown Austin, starting at 6. […]
