The Drum: Sky topples P&G as biggest UK traditional media ad spender while market constricts
Sky dethroned P&G in UK traditional media ad spend in 2017, according to research from Nielsen. Nonetheless, spend on the likes of cinema, direct mail, door drops, outdoor, press, radio and TV advertising was down by 3.5%. Traditional media comprised 60% of all UK marketing spend, constricting faster than an industry-wide spend reduction of around 2.5% or £258.1m. […]
Mon, Apr 23, 2018 at 5:37 AM