Local restaurants often succeed or fail based on the consistency of their visual identity and the quality of their food, which is why so many outsource the cultivation of their brand and marketing strategy to an industry expert. […]
CRI has agreed to purchase the outstanding stock of Allure at closing, comprised of a combination of cash, seller note and assumption of certain liabilities. CRI would also make a contingent payment to the seller if Allure achieves certain targets over the next two years. […]
Digital signage used to be a tool for only large-scale deployments or critical deployments such as airports or military facilities. Now, organizations ranging from mom and pop stores to universities are using digital signage in greater numbers. […]
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It’s in those moments that a mix of billboards, and transit can make or break a campaign. For brands that pass over working with us, they’re literally passing over the foundation, the stronghold of an entire campaign. It’s the constant repetition of Out of Home, the visual screaming of a message that acts as a driver to digital campaigns. […]
On the technical side, the finite nature of DOOH inventory means tools for buyers need to work slightly differently. Unlike digital video or display, there are a relatively small number of DOOH units available, which can only run so many ads each day. Also, not all existing DOOH units are compatible with programmatic trading, so there will in some cases need to be upgrades to infrastructure. […]
MONDAY OCTOBER 29: 10:00 – 16:00 D.S. […]
Digital Signage Summit Russia is held annually in Moscow as a joint event organized by Integrated Systems Events, Midexpo and invidis consulting. It’s part of the Integrated Systems Russia show (ISR), the leading B2B event in Russia and the CIS offering the latest professional AV and electronic systems technologies, smart building, digital signage and residential solutions. […]
Grandesign has blossomed into a $47 million-per-year business with 132 clients, 55 full-time staffers spread across 8 regional offices and a plan to hit the $100 million mark by 2019. Its a lofty goal which appears CEO, Aaron Gaeir and team will be reaching. Gaeir located in in San Diego and Rick Hilmer in Orlando, founded the boutique out-of-home advertising company. […]
“We are now experiencing another major breakthrough, this time in the digital out-of-home arena,” Chan said. This breakthrough aims to put JCDecaux Transport at the forefront of the digital revolution in providing more comprehensive audience measurement, more precise micro-audience targeting and the contextualisation of ad content. […]
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There are many challenges that prevent OOH from capturing more of the overall budgets of advertisers historically but with technological advancements ramping up along with various improvements in scale efficiencies, our current challenge is to determine how to embrace changes and foster efforts to rise the tides for all boats. […]
Use our free election content templates to educate voters on election results and more. […]
There is a relatively new and eye-catching digital installation at Sandton City Mall in South Africa with the sole purpose of highlighting women’s natural beauty. […]
Toronto-based Cineplex Digital Media (aka CDM) has been engaged by the European wing of Subway to “design, deploy, support and operate a network of digital menu boards at Subway locations across Europe. […]
