How JCDecaux are chasing after programmatic budgets for DOOH advertising (VideoAdNews)
On the technical side, the finite nature of DOOH inventory means tools for buyers need to work slightly differently. Unlike digital video or display, there are a relatively small number of DOOH units available, which can only run so many ads each day. Also, not all existing DOOH units are compatible with programmatic trading, so there will in some cases need to be upgrades to infrastructure. […]
Thu, Sep 20, 2018 at 12:32 AM