TKD Media’s Managing Partner and Chairman, Thomas Koch, will take to the stage at DSS Europe 2018 to explore the opportunities that DOOH presents during a session entitled ‘Target Groups are Made of People – and DOOH is Made of Gold’. […]
With hundreds of millions of tickets sold each year, annual revenue topping $3.4 billion in 2017 and strong projected growth for the years ahead, Latin America is a region of keen interest for the global cinema industry. Poised to benefit from this growth is Flix Media, an ad network that works with local film-industry leaders in Brazil. […]
Five digital signs can be spotted on the Loop 202, State Route 51, Interstate 10 and off 7th and Lincoln streets. "It's a very good tactic, good on Texas," Abalos said. Fort Worth put the signs up in Oklahoma too, even snagging two teachers from that area. […]
The main threat that these storms pose to the out-of-home industry is the destruction they can cause to company’s physical assets. Aggressive winds topple billboards, heavy rains cause electrical shortages in digital displays, and wildfires threaten to burn down anything and everything that lays within reach. Will this destruction cause decreased investment in OOH? […]
Exterion Media UK managing director Dave King is stepping down and is being succeeded by Jason Cotterrell - the man he was brought in to replace last year. King's tenure at Exterion has lasted little more than a year. He joined the outdoor media company in January 2017 from Telegraph Media Group, a move that saw Cotterrell made group development director. […]
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Open Media is set to launch Liverpool’s largest digital portrait screen in July. The “Mega Six” uses bespoke LED technology from Concept Group and will be situated on the corner of North John Street and Lord Street. […]
In a landmark move, Japan has approved the out-of home advertising of medicinal drugs. The advertisement was produced by Dentsu for Elixinol’s hemp oil product, which is made of pure cannabidiol oil. The ad was put at Tokyo’s Omotesando train station in early May. […]
InfoComm 2018 is slated to be one of the biggest shows this year for AV integrators. Along with our own developments from the Mvix team, there will be plenty of new tech to see at this year’s show. […]
Digital accounted for 47.3 per cent of total outside advertising revenue last year, creeping up from 40.2 per cent in 2016, according to a the newly released annual report from the Outdoor Media Association (OMA). Total revenue for the sector in 2017 was $837m, a 6 per cent increase year on year, from $789m in 2016. […]
The rapid growth of the Australian outdoor advertising sector appears to have slowed, with the 2017 annual report suggesting a 6% year on year increase, compared to 15.7% for 2016. According to the latest report from the Outdoor Media Association (OMA), total media revenue for the outdoor sector was $837m for 2017, up from $789.5m the year prior. […]
“Events these days are less about pushing content and more about two-way interaction,” says Parmenter. “Technology to enable the audience to engage with content is now astounding; you can also record the results for future reference. However, a degree of caution should be applied. […]
“Will the Last Person Leaving SEATTLE — Turn Out the Lights”. This outdoor advertising poster panel was a daring statement at the time. Its 1971 and Seattle major employer, Boeing has terminated thousands of its work force. […]
Every single one of my independent OOH operator clients and sales people ask me the same question: do you have contacts at the big agencies for the national accounts. They have been scared shitless to call on clients directly in fear that they will be blacklisted or hung by their toes. […]
Insider hears that Florida requires you to take down a billboard which is empty for 6 months. It depends on the jurisdiction. Pursuant to Florida Administrative Code 14-10.007(6)(B), the State deems a non-conforming sign to be “abandoned” if the sign owner fails to operate and maintain the sign for a period of 12 months or longer. […]
