COLUMBIA, Md. (PRWEB) May 31, 2018 — Bringing together the world’s most creative architects, designers and design firms, the 2018 American Institute of Architects (AIA) Conference on Architecture will open on June 21, 2018, inside the Javits Center in New York City. […]
WILSONVILLE, OR – MAY 30, 2018 – AVOCOR, a worldwide leader in collaboration display solutions, today announced a revolution in interactive display technology with the launch of its new E series affordable touchscreen displays. The beautifully designed E series includes the 86-inch display (AVE-8620), 75-inch (AVE-7520) and the 65-inch (AVE-6520). […]
LOS GATOS, CA – (May 30, 2018) – BrightSign, LLC®, the global market leader in digital signage media players, today detailed its plans for InfoComm 2018, which takes place June 6th through 8th at the Las Vegas Convention Center. The company will showcase its latest products and demo partner solutions at its booth (N2846) and other locations across the show floor. […]
CYPRESS, Calif. – (May 30, 2018) – Christie® is pleased to announce the addition of four new 1DLP® laser projection solutions. […]
SAN JOSE, California, May 31, 2018 – Mizzen Marketing, a manufacturer’s representative firm based in Mansfield, Texas, has signed on to represent Atlona’s commercial AV business in the south-central United States, covering the states of Texas, Arkansas, Oklahoma and Louisiana (TOLA). […]
Australian medicinal cannabis company Elixinol has launched Japan’s first campaign advertising their products following a long-fought battle with regulators. The ASX listed company has become the first to gain approval for a billboard advertising cannabidiol hemp oil – commonly known as CBD – in the country where medical marijuana has faced a fierce backlash by lawmakers. […]
For much of its history, OOH has been a mass-marketing medium. It is capable of reaching the public in a way that other ad formats simply cannot. Recently though, advertising has seen a shift towards more personalized marketing. […]
Combining location data and programmatic technology, DOOH is becoming increasingly integrated into omnichannel marketing strategies. Marketers can now put their own data to work using first-party data to find and engage with their core audiences as they move through the physical world. […]
Return on Investment (ROI) is a financial term, often calculated using a simple formula: sale profit from an investment minus the cost of that investment, divided by the cost (again), and the ROI is expressed as a percentage. As an example, Michaela buys $2000 of stock in Acme Corp, and later sells that stock for $2600. […]
What is geocoding? Location is just not a mere address. Geocoding is the process where it converts address into spatial data and associates the exact geographical coordinates for that address. […]
• Total market growth was 2.8%; • OOH achieved second best growth in the market with a 6.1% increase. This is the same position it held in 2016; • Cinema recorded highest growth with 6.7%; • Online recorded third highest growth with 5.3%; • Radio recorded a slight increase of 0.5%; • Television and Print recorded declines in revenue in 2017. […]
Theo Theodorou, GM EMEA, Groundtruth; Ben Maher, Sales & Partnerships Director, JCDecaux; Cadi Jones, Commercial Innovation Director, Clear Channel Outdoor; Sven De Smet, Head of Brand, Consumer Journey and Communications, Volvo. Moderated by Jeremy King, CEO, Festival of Media. […]
“It’s become a rite of passage for startups and tech companies in New York,” says Jennifer Fitzgerald, Chief Executive Officer of Policygenius, an insurance-comparison startup. “You’ve made it when you’ve got your subway ads. […]
Few observers will be surprised to learn the much-touted NYC smart city rollout of screens replacing payphone boxes is not going as well as envisioned. I don’t get to New York that often, but when I do, I see lotsa black and blue screens dotting the sidewalks. I hear the same from people who live and work there. […]
Some of the latest trends and uses of digital signage might give your business some extra attention and start turning more heads. Scheduling for more impact. “Dynamic” is a major theme in billboard advertising these days. […]
