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How to create effective digital signage content that will increase sales at your retail destination (CannaCon)

Effective content is communication that compels a customer to consider products that did not make their short list. Effective content motivates purchase of more of the product than what was initially planned, validates the original purchase intent, and/or prompts impulse purchases that were not initially being considered. Effective content is informative and relevant. […]

Mon, Sep 17, 2018 at 5:52 PM

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TechCrunch: Apple’s autonomous vehicle fleet swells 27% in four months

The company now has 70 autonomous vehicles permitted to test on public roads, Mac Reports first reported. The permits, which are issued by CA DMV, require a safety driver to be behind the wheel. Over the past 18 months, Apple has gone from just three autonomous vehicles to 27 by January, 55 by May and now 70. […]

techcrunch.com
Mon, Sep 17, 2018 at 5:37 PM

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Billboards Are A Form of Speech

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billboardinsider.com
Mon, Sep 17, 2018 at 5:28 PM

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Broadsign Publish allows division managers to publish custom messaging on their DOOH screens (media4growth)

Sponsored feature. The product is ideal for networks that span wide geographical areas, or for networks whose individual locations would highly benefit from custom messaging. Some possible Broadsign Publish customers include retail stores, shopping malls, healthcare clinics, municipalities, restaurants and cinemas. […]

media4growth.com
Mon, Sep 17, 2018 at 5:12 PM

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DPAA Video Everywhere Summit speaker list, October 30, 2018, New York

Brand and Agency Execs to Discuss Multi-screen, Programmatic, Location Data, New Media Models, Brands & Technology. […]

videoeverywheresummit.com
Mon, Sep 17, 2018 at 5:10 PM

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New Dior fragrance OOH campaign at Sydney Airport, by APN Outdoor (BandT)

Featuring g Academy Award winner Jennifer Lawrence, the new fragrance is showcased within Heinemann Tax & Duty Free at the T1 International terminal, with the advertising campaign launching at Sydney Airport earlier this month. […]

bandt.com.au
Mon, Sep 17, 2018 at 5:07 PM

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Why Grocery Vendors or Hypermarkets Might Need AI (Techmergence)

Retailers often lack the complete picture when it comes to understanding how effective promotional campaigns are, or if the promotion of certain products might only be ultimately reducing overall profits by causing sales of related category products to drop. Gary explains that retailers aren’t often able to see beyond individual product sales and margins when it comes to inventory planning. […]

techemergence.com
Mon, Sep 17, 2018 at 5:06 PM

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Adomni and AdMobilize partner to provide AI-driven media buying to the OOH marketplace

Adomni and AdMobilize partner to provide AI-driven media buying to the OOH marketplace COLUMBUS, Ohio– Adomni, an open online platform to find and buy digital out-of-home advertising,and AdMobilize, the industry-leading AI company dedicated to making sense of the physical world,announceda partnership today to integrate real-time audience data into the media-buying experience. […]

dp-aa.org
Mon, Sep 17, 2018 at 2:18 PM

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Slideshow: The Billboard Football & Beer Battle

Football season is back, and with it comes BBQs, burgers, and beer. Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll 75 percent of adult American prefer to drink beer while watching football. […]

specialreports.oaaa.org
Mon, Sep 17, 2018 at 9:57 AM

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DPAA Sets Draft Speaker List For Video Everywhere Summit In NYC Oct. 30th

The Digital Place-Based Advertising Association (DPAA) has released a draft list of speakers for its annual Video Everywhere Summit in New York City, on Oct. 30th. It’s a full day of presentations and panels on “multi-screen engagement, mobile/location data and the role of DOOH advertising in today’s fast evolving media ecosystem. […]

sixteen-nine.net
Mon, Sep 17, 2018 at 9:48 AM

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ASK THE BOARD: Integration Obstacles

What is the biggest obstacle to you performing your job on time and on budget? This week’s question is answered by members of the DSE Advisory Board INTEGRATOR COUNCIL “No matter the size of a project, there are factors seen and unseen that can impact the time it takes to complete and stay in the green in the overall budget. […]

digitalsignageconnection.com
Mon, Sep 17, 2018 at 8:40 AM

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WSJ: Driverless Hype Collides With Merciless Reality

The bubble around self-driving cars turns into a ‘trough of disillusionment’; firms refactor for much later arrival. Mercedes-Benz unveiled its dream of a fully autonomous multipurpose vehicle this week. […]

wsj.com
Sun, Sep 16, 2018 at 5:37 PM

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oOh!Media’s chief reveals the company’s strategy and plans (Print 21)

The keys to out-of-home media success are ‘speed, speed, speed and cost’, said Brendon Cook, CEO of oOh!Media. According to Cook, digital outdoor advertising provides flexibility and speed of change; in a case study he provided, oOh! was able to push out the news of Commonwealth Bank dropping ATM fees to all its digital billboards as it was being announced on TV. […]

Sun, Sep 16, 2018 at 5:35 PM

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Will digital signage solve McDonald’s problems? (DSToday)

When you are out on a road trip, is McDonald's your first choice? I only go to McDonald's if it's the only choice available. My main reasons for this mindset are the low quality food, poor service and long wait times. […]

digitalsignagetoday.com
Sun, Sep 16, 2018 at 5:32 PM

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How to prepare your digital billboards for hurricanes (Billboard Insider)

Should I turn off the power? After weighing the risks of leaving the sign on versus powering it off, Watchfire believes the best solution is to leave the sign powered ON during the storm. When the internal electronic components are powered up, enough heat will be generated to prevent condensation from forming inside the cabinet, providing that power is not disrupted for an extended period of time. […]

billboardinsider.com
Sun, Sep 16, 2018 at 5:19 PM

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