OOH Moves (OOHToday)
Bankston, Barajas, Kennedy, Liebert, Soomro, WPP. […]
oohtoday.com
Fri, Sep 28, 2018 at 4:45 AM
Fri, Sep 28, 2018 at 4:45 AM
Raw Feed & Search
Friday, September 28, 2018 Fri, Sep 28, 2018
National OOH and DOOH campaign against excessive drinking in Australia (OMA)
We are all doing our bit to make the world a better place by tapping into a well-known fact: that we pass down more than our looks to our children. […]
omablog.com
Fri, Sep 28, 2018 at 1:44 AM
Fri, Sep 28, 2018 at 1:44 AM
Out-of-Home Ad Spend Grew Faster in Q2 2018 (Marketing Charts)
In Q2, ad spending grew by 4.7% from the year-earlier period, the fastest rate since Q4 2015. Outdoor ad spend is shifting to digital out-of-home ads, with one forecast calling for digital to increase its share of out-of-home spend from 40.7% this year to 47.9% in 2022. […]
marketingcharts.com
Fri, Sep 28, 2018 at 12:47 AM
Fri, Sep 28, 2018 at 12:47 AM
Thursday, September 27, 2018 Thu, Sep 27, 2018
Publicis Groupe consolidates OOH planning and buying operations (OOHToday)
Starting January 1, 2019, all Publicis Groupe (Zenith, Blue449, Spark Foundry, Starcom) agencies will be consolidating their buying power into ‘Publicis OOH Buying Agency’.” Zenith is taking the lead and asking OOH Owners to submit future agreements and proposals for OOH plans for the above named agencies for the calendar year 2019. […]
oohtoday.com
Thu, Sep 27, 2018 at 8:36 PM
Thu, Sep 27, 2018 at 8:36 PM
German programmatic platform LiveDOOH Joins DPAA
LiveDOOH provides an “automation platform” for use by DOOH media owners, retailers and media agencies. […]
dp-aa.org
Thu, Sep 27, 2018 at 8:11 PM
Thu, Sep 27, 2018 at 8:11 PM
3 questions OOH ad operators should ask before taking cannabis money (OOHToday)
The biggest question for OOH owners is around the legal environment. From renting a building to a cannabis company to advertising cannabis, all of it is technically illegal (see everything from the Peters Case to the South Carolina Nullification crisis of 1832, to Cooper v. Aaron for the success of nullification by states of federal laws). […]
oohtoday.com
Thu, Sep 27, 2018 at 7:22 PM
Thu, Sep 27, 2018 at 7:22 PM
Billups Says It Can Now Measure How Out-of-Home Ads Influence Consumer Behaviors (Medium)
Our data science team at Billups has been working to catalog consumer behavior patterns and construct a baseline of behavior that can be used to provide insight into what might influence consumers to purchase a product or visit a store. We’ve attached a link to a paper written by our data science team which explores this causal modeling of consumer behaviors based on out-of-home campaigns. […]
medium.com
Thu, Sep 27, 2018 at 7:20 PM
Thu, Sep 27, 2018 at 7:20 PM
Here’s what’s new in Show Control version 2.11
Read more to learn about the latest changes and enhancements to our Show Control System. […]
blog.daktronics.com
Thu, Sep 27, 2018 at 5:24 PM
Thu, Sep 27, 2018 at 5:24 PM
InfoComm India 2018 recap (CIOL)
The 6th Edition of InfoComm India ran 18 – 20 September 18 - 20, 2018. Continuing the upward trend since the 1st Edition in 2013, the number of visitors came close to breaking the 10,000 mark, with 9,902 thronging the exhibition halls, representing a hefty 21% increase over 2017. […]
ciol.com
Thu, Sep 27, 2018 at 8:55 AM
Thu, Sep 27, 2018 at 8:55 AM
LiveDOOH Joins DPAA
LiveDOOH Joins DPAA Germany-based company provides ‘intelligent automation platform’ for media owners, retailers and media agencies NEW YORK, Sept. 27, 2018--DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that LiveDOOH has joined the association. […]
dp-aa.org
Thu, Sep 27, 2018 at 8:45 AM
Thu, Sep 27, 2018 at 8:45 AM
Bangkok Mall Turns Glass Curtain Wall Into Multimedia Spectacular
A new attraction aimed at bringing people to a Bangkok shopping mall lit up in that city on Sept. 15 – using what I am guessing is a lot of projectors, lasers and other gadgets. The nightly show, called the “Colors of Bangkok”, was created by Montreal’s Moment Factory for the CentralWorld mall, and touted as the world’s largest digital interactive display. […]
sixteen-nine.net
Thu, Sep 27, 2018 at 8:10 AM
Thu, Sep 27, 2018 at 8:10 AM
What a billboard operator can and cannot refuse to display (Billboard Insider)
The operator of a privately owned billboard located and leased on privately owned land may refuse to display often controversial advertisements and social messages, such as marijuana, alcohol, and same sex marriage. […]
billboardinsider.com
Thu, Sep 27, 2018 at 8:08 AM
Thu, Sep 27, 2018 at 8:08 AM
Introducing VAST support on Broadsign Reach
It’s full steam ahead to the programmatic future of digital out-of-home, and our latest announcement marks an important milestone on the way forward. Today, we’re pleased to announce the availability of video ad serving templates (VAST) for Broadsign Reach. […]
broadsign.com
Thu, Sep 27, 2018 at 8:06 AM
Thu, Sep 27, 2018 at 8:06 AM
Digital out-of-home emerges as an influential advertising medium in India (Qrius)
Digital OOH will be a key growth driver for the OOH industry in India, which is expected to touch Rs 4,300 crore by 2020, on the back of a 7.7% CAGR. […]
qrius.com
Thu, Sep 27, 2018 at 7:04 AM
Thu, Sep 27, 2018 at 7:04 AM
How digital signage helps fight crime (DSToday)
Digital signage helps distribute updates, alerts, and critical information to the public to help prevent crime, apprehend persons of interest and improve safety. For example, in the wake of the Boston Marathon bombing, a partnership between the FBI and digital signage operators along the East Coast of the United States extended the bureau's reach as far south as Washington D.C. […]
digitalsignagetoday.com
Thu, Sep 27, 2018 at 5:58 AM
Thu, Sep 27, 2018 at 5:58 AM