If, despite all of our efforts, you get stuck with an outstanding and sizable account, the first thing to do is communicate with the debtor. Some sort of demand is recommended, preferably a phone call between the principals of the billboard company and the advertiser. […]
APN Outdoor will add 41,000 outdoor advertising sites to JCDecaux’s more than 1 million sites spread across more than 80 countries. The deal was announced shortly after oOh!Media announced its $570m acquisition of Adshel from HT&E. […]
The contract was awarded following a competitive tender and covers advertising at transport hubs UK-wide, including: Birmingham New Street, Glasgow Central, London Liverpool Street, London Victoria, London Waterloo and Manchester Piccadilly stations. […]
Learn how to alphabetize your presentations with folders so your content is always quick and easy to find. […]
This past spring, the University of Georgia upgraded their display and control system prior to the G-Day Spring Game and is fully debuting the system this fall for the 2018 football season. […]
Bruno Guerrero Promoted to Chief Product Officer at Hivestack New role and promotion designed to foster product innovation that will tap into digital markets for location-based, programmatic out-of-home marketing supply and demand Cologne, September 12, 2018 - Hivestack, a location-based marketing technology company announced today at DMEXCO 2018 that it has promoted executive Bruno Guerrero to the role of Chief Product Officer (CPO). […]
Our 48 and 96 sheet backlights have four of our biggest spending cities covered As the nights draw in, now’s the time to create a halo effect for your campaign using affordable premium backlights to join the dots between OOH and DOOH. […]
We know you don’t need to be told that hurricanes can cause massive damage and your safety should be your number one priority. But to help you prepare for this type of natural disaster, here are a few best practices regarding your LED displays. Power down your display and control system. […]
User group meetings are not something I normally write about, but the UK software provider Tripleplay has arranged for a very cool venue for its annual meet-up with end-users and partner vendors – Stamford Bridge, the home of pro football (soccer) team Chelsea FC. The central London venue is a client site. […]
The new terminal 2 at Guangzhou Baiyun Airport in China (Guanzhou is in the same mega-city region as Shenzhen) has a set of very impressive digital OOH and ambient media pieces in called Cultural Sky Plaza, located in the center of the pre-security check-in area. […]
Digital signage and video walls are quickly transitioning from niche technologies into standard tools in the AV kit. They bring with them technical and creative challenges such as content development, production, and management. How does a typical digital signage or video wall customer approach content creation? […]
Background Casino 36 is a multi-million pound ‘Super-Casino’ development in Wolverhampton that launched in late 2016. After four years of planning the former Rubicon Casino is now a ‘premier landmark venue for Wolverhampton city centre’. The casino is just one of 16 sites across the country granted licences after the Gambling Act of 2005. […]
PWM is Maine’s largest and busiest airport with 2018 on pace to set an annual passenger traffic record by exceeding 2 million passengers for the first time. Total traffic is up by 11 percent through July 2018. As the largest city in Maine, Portland’s tourism industry plays a key role in economic growth in the region. […]
Out-of-home ad campaigns has been trying to out-do each other, particularly on a digital scale. Ahead of The Drum Out of Home Awards, we spoke to five judges from WCRS, Identity, The Leith Agency, Notonthehighstreet.com and Havas Media on what they believe to be the most impactful OOH campaigns of 2018 so far. […]
Many end users ask if interactive signage is really worth it. With interactive digital signage, end users have to consider whether they can afford it, whether their software can support it and whether they actually need it. […]
