How to use 3D billboards in programmatic digital out-of-home (DOOH) campaigns (Hivestack via Open Mic)

To cut through the noise, marketers can’t just rely on the show-stopping nature of 3D digital screens. They also need to be able to measure their impact and pivot campaigns in order to maximize audience targeting. This is where programmatic DOOH’s data-driven approach again allows marketers to elevate their 3D activations. […]