Raw Feed & Search

Smartify Media and Storefront to Digitize Pop-Up Stores and Temporary Retail Locations (PRWeb)

…d data and maximize programmatic enabled advertisi… · …Smartify Media, creator of a digital media revenue… […]

prweb.com
Thu, Oct 21, 2021 at 12:10 AM

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World Out-of-Home Organisation to hold its inaugural virtual Asia Forum on October 28, 2021 (WOO)

…ry can finally move programmatic forward in a real… · …The Forum, a virtual event, follows the success of… […]

worldooh.org
Wed, Oct 20, 2021 at 11:48 PM

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DOOH intelligence platform AdSquare adds a new mobile data source from Skyrise Intelligence for more precise audience targeting in the UK (AdSquare)

…vation Platform for programmatic DOOH campaigns. T… · …New partnership allows for better performing DOOH … […]

adsquare.com
Wed, Oct 20, 2021 at 11:29 PM

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Vistar Media enhances targeting capabilities by integrating Epsilon’s consumer data in its DOOH demand-side platform (Vistar Media)

…r Media is the only programmatic DOOH platform to … · …n. Vistar will then programmatically bid on the in… · …Vistar Media is the only programmatic DOOH platfor… […]

info.vistarmedia.com
Wed, Oct 20, 2021 at 6:13 PM

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DPAA Summit Recap, Part 2 (OOHToday)

…about incorporating programmatic into their busine… · …by Katrina Scanlan, Content Strategist. Day 2 o… […]

oohtoday.com
Mon, Oct 18, 2021 at 12:10 AM

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OAAA Releases Guidance for Best Practices for Marketing Mix & Attribution Models for Out of Home Media (PRNewswire)

… media leaders, OOH programmatic platform executiv… · …A whitepaper entitled "OOH Modeling Best Practices… […]

prnewswire.com
Wed, Oct 13, 2021 at 10:52 PM

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The anonymous advertiser who ran a test campaign on IBOUSA’s Speedway network is satisfied with the results (Billboard Insider)

…utomation assisted, programmatic or the good old-f… · …An anonymous client was testing billboards for the… […]

billboardinsider.com
Tue, Oct 12, 2021 at 3:10 PM

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Dididay: Why a regional real estate brand is spending more in OOH advertising

…ogy and advances in programmatic offerings, analys… · …athan Gudai, CEO of programmatic advertising platf… · …by KIMEKO MCCOY. With COVID-19 vaccination rates … […]

digiday.com
Mon, Oct 11, 2021 at 5:11 PM

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Following appointment of new Acting President, Geopath reshuffles the Board of Directors (Billboard Insider)

…s Geopath’s first programmatic Board member, Mic… · …Newly elected to the Board of Directors for a thre… […]

billboardinsider.com
Thu, Oct 7, 2021 at 5:37 PM

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81% of Advertisers Will Recommend Digital Out of Home (DOOH) in their Media Plans in the next 12 Months (DPAA)

… places and spaces, programmatic DOOH connects the… · …8 months, crediting programmatic and availability … · …New Study from DPAA, Advertiser Perceptions, Indic… […]

dpaaglobal.com
Wed, Oct 6, 2021 at 11:07 AM

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Digital signage performance marketing is now easy: meet Displayforce Box with video analytics and targeted advertisement

Displayforce.ai, a startup that developed a platform for digital signage content management and performance marketing, presents the Displayforce Box. It’s a player which allows connecting a screen to the platform and get all the benefits of indoor video analytics and targeted advertisement in a few moments. […]

dpaaglobal.com
Tue, Oct 5, 2021 at 9:11 AM

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CMO: Australia’s latest advertising expenditure figures for first eight months of 2021 up 1.2 per cent on 2019 results, OOH up 28.3 per cent

…uying BVOD bookings programmatically – as is usu… · …Australia’s advertising spend has hit another re… […]

cmo.com.au
Mon, Oct 4, 2021 at 11:10 PM

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What is IBO’s Speedway network and how it helps independent billboard operators generate additional revenue (Billboard Insider)

…utomation assisted, programmatic or the good old-f… · …O Speedway just for programmatic digital faces or … · … focused on digital programmatic, which is growing… · …Interview with Becky Smith, Enterprise Manager, IB… […]

billboardinsider.com
Mon, Oct 4, 2021 at 11:05 PM

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Velocity MSC Expands Hospitality Digital Signage Network with Launch of 100+ G6 Hotel Properties (PRNewswire)

…k will be available programmatically via Vistar Me… · … leading source for programmatic demand for DOOH. … · …Velocity, A Managed Services Company, (Velocity MS… […]

prnewswire.com
Mon, Oct 4, 2021 at 10:04 PM

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Pikasso’s in-mall, large format DOOH network to use Admobilize technology to measure audiences (Campaign Middle East)

…t. The move towards programmatic and selling truly… · …ize’s vision of a programmatic future, with tran… · …AdMobilize, an audience verification company for D… […]

campaignme.com
Mon, Oct 4, 2021 at 9:58 PM

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