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The Drum: DOOH is among the strategies that help brands and retailers boost sales during the holiday season

…entory is available programmatically as well, whic… · …A free subscription is required to read this artic… […]

thedrum.com
Mon, Dec 6, 2021 at 10:36 PM

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How outdoor LED signage boosts revenue for hotels (Samsung Insights)

…s up the option for programmatic advertising, whic… · …By: Davina van Buren. The reopening of the hosp… […]

insights.samsung.com
Mon, Dec 6, 2021 at 12:11 AM

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Shankh Creations signs exclusive deal with LOCAD for powering DOOH Network across Goa

…proprietary CMS and programmatic platform With … · …Under this agreement, LOCAD has the sole rights fo… […]

exchange4media.com
Sun, Dec 5, 2021 at 3:08 PM

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Variety: Now a public company, Redbox plans to sell ad screen inventory from 4,000+ of its DVD kiosks to Hollywood studios and to national and local marketers

…d through connected programmatic exchanges. The 4,… · …By Todd Spangler. In October, Redbox Entertainm… […]

variety.com
Thu, Dec 2, 2021 at 3:04 PM

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How brands are using location-based DOOH advertising and measuring its effectiveness in post-lockdown India (Exchange4Media)

… The adoption of programmatic has been accepted… · …OOH screens through programmatic ad tech. He added… · …talk) are available programmatically as well which… · …by Rasika Kiran Upasani. After being severely h… […]

exchange4media.com
Thu, Dec 2, 2021 at 12:11 AM

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What will DOOH look like in a post-pandemic world? (IAB UK via The Drum)

…s. Innovation in programmatic buying is creatin… · …: “Prior to 2020, programmatic OOH was growing i… · …ted the adoption of programmatic techniques and ar… · …across channels, as programmatic is allowing DOOH … · …he opportunities of programmatic DOOH. Even govern… · …wed recently, using programmatic’s increased fle… · …re not only testing programmatic DOOH, but are als… · …s Donnelly, head of programmatic, Kinetic Worldwid… · …new features in our programmatic product suite to … · …ting based on their programmatic partner’s data … · …Promoted by IAB UK. There are few advertising sect… […]

thedrum.com
Wed, Dec 1, 2021 at 12:11 AM

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AdTECH: OOH – Europe Conference to take place Wednesday, December 01 in Amsterdam, despite the lockdowns (Ministry of New Media)

…creased adoption of programmatic technology. In th… · …WEDNESDAY DECEMBER 1, 2021: 09:30 REGISTRATION. … […]

2021adtecheur.ministryofnewmedia.com
Mon, Nov 29, 2021 at 8:17 PM

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The Drum: Executives of VIOOH, Hivestack and Kinetic Worldwide make predictions about DOOH in a post-pandemic world

…H? Innovation in programmatic buying is creatin… · …: “Prior to 2020, programmatic OOH was growing i… · …ted the adoption of programmatic techniques and ar… · …across channels, as programmatic is allowing DOOH … · …he opportunities of programmatic DOOH. Even govern… · …wed recently, using programmatic’s increased fle… · …re not only testing programmatic DOOH, but are als… · …s Donnelly, head of programmatic, Kinetic Worldwid… · …new features in our programmatic product suite to … · …ting based on their programmatic partner’s data … · …We asked Hivestack’s William Brownsdon, Kinetic … […]

thedrum.com
Mon, Nov 29, 2021 at 7:40 PM

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ExchangeWire: Talon, Xaxis, Hivestack, DanAds and VIOOH executives predict DOOH advertising trends for 2022

…into a truly viable programmatic channel. Not only… · … With the advent of programmatic delivery of DOOH,… · …y Shepherd, head of programmatic, the7stars Pre… · …es to prepare for a programmatic future, and 2022 … · …ata and software in programmatic DOOH, and a much … · …greater adoption of programmatic DOOH (pDOOH). The… · …se hourly ad slots, programmatic capabilities will… · …tensive benefits of programmatic with an impactful… · …by Mathew Broughton. With major DSPs working ha… […]

exchangewire.com
Wed, Nov 24, 2021 at 9:11 PM

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AdTECH: OOH – Sydney December 7, 2021 (Ministry of New Media)

Updated agenda, speakers, safety information. AdTECH: OOH – Sydney is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. […]

2021adtechsyd.ministryofnewmedia.com
Wed, Nov 24, 2021 at 9:10 PM

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DOOH ad-tech company Moving Walls releases a “playbook” analysing campaigns run on its platform (Media4Growth)

…as executed on like programmatic, dynamic weather … · …OMIG members were given Moving Walls’ technology… […]

media4growth.com
Wed, Nov 24, 2021 at 10:00 AM

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The Drum: CEO of OOH ad operator Alight Media is optimistic about the medium in 2022

… to OOH evolves and programmatic OOH develops, the… · …Promoted content. Matthew Dearden, chief execut… […]

thedrum.com
Wed, Nov 24, 2021 at 12:10 AM

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Vistar Media explains its point-of-purchase DOOH advertising capabilities

…ell their inventory programmatically, include Coin… · …verage the power of programmatic digital out-of-ho… · …Julia Lombardo. What are Point-of-Purchase Scre… […]

info.vistarmedia.com
Tue, Nov 23, 2021 at 12:10 AM

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Airport advertising is on the rise again in India (Campaign Asia)

… latter took to the programmatic DOOH route to nud… · …By Eularie Saldanha. With the return of travel,… […]

campaignasia.com
Mon, Nov 22, 2021 at 10:54 PM

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A survey shows young people engage with and share OOH ads when they are posted on social networks (Campaign)

… that the growth of programmatic digital out of ho… · …by Sabrina Sanchez. It’s tough to catch Gen Z… […]

campaignlive.com
Thu, Nov 18, 2021 at 10:13 PM

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