81% of Advertisers Will Recommend Digital Out of Home (DOOH) in their Media Plans in the next 12 Months (DPAA)
New Study from DPAA, Advertiser Perceptions, Indicates Advertisers’ Knowledge of DOOH and its benefits have increased in Past 18 Months NEW YORK — October 6, 2021 — DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial results from its Digital Out of Home (DOOH) Thought Leadership Study. […]
Wed, Oct 6, 2021 at 11:07 AM