Raw Feed & Search

DOOH tech company Billups buys DOOH network management software platform Ads on Top (Billups)

…to handle loops and programmatic digital out-of-ho… · …ongside rules-based programmatic ordering on both … · …th our expertise in programmatic and digital techn… · … of Billups. “The programmatic digital out-of-ho… · …Billups, a privately held out-of-home technology a… […]

billups.com
Tue, Feb 15, 2022 at 12:57 PM

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Interview with OAAA’s new marketing chief Laura Colona (Billboard Insider)

…the availability of programmatic for OOH and advan… · …In December 2021 Laura Colona was hired at the EVP… […]

billboardinsider.com
Tue, Feb 15, 2022 at 12:10 AM

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AdTECH: OOH – Singapore March 30, 2022 (Ministry of New Media)

AdTECH: OOH – Singapore is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. […]

2022adtechsin.ministryofnewmedia.com
Sun, Feb 13, 2022 at 3:12 PM

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New Member Highlight – Vengo Labs

…rages Vengo’s programmatic expertise to driv… · … out there for DOOH programmatic. Technology will … · …What does your company do? Vengo Media Network … […]

digitalsignagefederation.org
Sun, Feb 13, 2022 at 8:08 AM

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Ströer’s digital OOH revenue up by over 50% in Q4 2021 (Market Screener)

… and the demand for programmatic DOOH marketing. G… · …In 2021, despite a pandemic-related lockdown that … […]

marketscreener.com
Wed, Feb 9, 2022 at 6:29 PM

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How to use media mix modelling and attribution measurement to increase the effectiveness of OOH advertising (The Drum)

… or (3) the rise of programmatic digital Out of Ho… · …lusion of DOOH into programmatic omnichannel strat… · … optimize daily for programmatic buys through impr… · …OAAA-promoted content. By: Karin Baatsch-Deboul… […]

thedrum.com
Tue, Feb 8, 2022 at 9:40 PM

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What is Out of Home Media? (EMC Outdoor)

…to non-traditional, programmatic, and experiential… · …the past few years, programmatic OOH is starting t… · …rapid deployment of programmatic out of home. The … · …Building your first programmatic campaign is relat… · …possibilities (from programmatic to experiential) … · …What is Out of Home media? Even for experienced ma… […]

emcoutdoor.com
Tue, Feb 8, 2022 at 5:13 PM

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Analysis: The future of out-of-home advertising in Africa (Business Live)

…annel campaigns and programmatic buying all playin… · …Jacques du Preez, CEO of Provantage Media Group. … […]

businesslive.co.za
Mon, Feb 7, 2022 at 9:52 PM

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OMG’s Celia Collins: Optimistic view of OOH in Africa, but challenges ahead (The Media Online)

…re money going into programmatic. “Africa is an … · …Interview with Celia Collins, General Manager of O… […]

themediaonline.co.za
Mon, Feb 7, 2022 at 9:48 PM

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Why advertisers should take note of the great return to the office (The Grocer)

…recision targeting, programmatic media capabilitie… · …Transport for London figures show an encouraging, … […]

thegrocer.co.uk
Thu, Feb 3, 2022 at 7:19 PM

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Hivestack Expands Executive Team with new Global Chief Technology Officer

…leading independent programmatic digital out of ho… · …uy and sell side of programmatic digital out of ho… · …Hivestack Appoints Former Samsung Ads AdTech Veter… […]

dpaaglobal.com
Tue, Feb 1, 2022 at 11:12 AM

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New capabilities of digital signage compel more business sectors to adopt it (AVInteractive)

…riences that change programmatically based on live… · …By Paul Bray. Digital signage is branching out,… […]

avinteractive.com
Sun, Jan 30, 2022 at 7:44 PM

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JCDecaux Results Show Recovery of Confidence in Out of Home (Adweek)

…ience targeting and programmatic solutions, our we… · …By Stephen Lepitak. In a sign that the out-of-hom… […]

adweek.com
Sun, Jan 30, 2022 at 7:30 PM

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JCDecaux reports 2021 revenue up +18.7% to €2,744.6 million (Globenewswire)

…ience targeting and programmatic solutions, our we… · …Full-Year 2021 revenue: 2021 adjusted revenue u… […]

globenewswire.com
Thu, Jan 27, 2022 at 5:56 PM

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How an agency uses DOOH as a digital channel in their omnichannel media mix (Campsite)

…hannel and the role programmatic OOH plays in thei… · …Salt XC is a North American agency, headquartered … […]

blog.campsiteproject.com
Thu, Jan 27, 2022 at 3:53 PM

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