A survey shows young people engage with and share OOH ads when they are posted on social networks (Campaign)
by Sabrina Sanchez. It’s tough to catch Gen Z’s attention with traditional media formats — unless the campaigns are shared on social media. Out of home (OOH) advertising, for instance, grab’s Gen Z’s attention when images of billboards are reposted and shared online, according to a survey from the Harris Poll and the Out of Home Advertising Association of America (OAAA). […]
Thu, Nov 18, 2021 at 10:13 PM